Whether you use FMG Suite’s Social Foundation tool, another platform, or create your own posts, social media can play a powerful role in your marketing and online presence. It’s the ideal platform for communicating with clients and prospects on a regular basis and in a relaxed environment. But social media can be hard to track and determine its ROI.

You don’t need expensive software or tools to see what’s working and what isn’t. In this week’s marketing tip video, Brandon and Craig share a few simple and free ways you can evaluate the performance of your social media marketing.

We love to share what we’ve learned from the thousands of financial professionals with whom we’ve worked. Take a look at more marketing tips.