We all know the aphorism: if all of your friends jumped off a cliff, would you do it, too? This is the kind of question our mothers liked to ask us to make sure we weren’t following others blindly and able to make our own decisions.

Unfortunately, many companies on social media are this dilemma embodied. All their friends, peers, and competitors joined social media, so they did, too. But what is the purpose? And how do you stand out from the crowd?

There are a few key ways to create a memorable brand on social media. Ask yourself these questions to see where you stand.

Who Are You Online?

We’ve talked before about the importance of having an online presence, and it is important to take this one step further. First, clarify the person you want to be online. What is your edge, unique offering, or ideal client? The answers to these questions will help you distill your brand.

How Does Your Profile Shape Up?

Treat your social media profiles like your office space and design it professionally. Ditch the Twitter egg and replace it with your best headshot, make sure all your information is updated, and post content that is relevant to your audience. These are some simple ways to make sure your profiles further your brand.

How Diverse Is Your Content?

Don’t feel like you need to do it all when it comes to content. Splitting your time between automated, evergreen, and personal content will save you time, energy and money. Our Social Foundation Campaign, for example, will post on your behalf without needing you to do anything.

What is the ROI of your content?

ROI, or Return on Investment, is one way to measure the effectiveness of your content marketing. While ROI can be a little tricky to nail down, it’s easy to see what kind of content works for different audiences. Look at the amount of likes, click-throughs, and follows you get when you post certain things. What works? What doesn’t? Content is the fuel that powers your marketing machine, so it is beneficial to make sure it is up to par.

How Do You Stay Social on Social Media?

Ironically, one of the most overlooked parts of social media is being social with your followers. If someone takes the time to share, comment on, or like your post, reach out and thank them for the engagement. You will quickly build brand loyalty and connections that span through cyberspace.

How Often Are You Updating Your Strategy?

One key to building an established brand is making sure you post consistently and keeping up with your tone, messages, and content ideas. We all know an account that started off strong, slowly stopped their posts, and quickly lost followers. Keep your connections engaged by asking them what they want to see more of, devote a little time every day to build your strategy, and ask for help when needed.

If you answered all the questions above with flying colors, you are likely well on your way to building an established brand on social media. And if this is the first time you’ve considered the importance of building a brand or the questions had you stumped, it may be time to start thinking about where you will start when you’re ready to take that next marketing step.

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