When Marketing Automation Fails
As advanced as marketing automation softwares have become, there is still room for error. Even large corporations make mistakes when it comes to automated emails and social media, which is why it’s important to look at what automation should do for your marketing strategy and where it has the…
Automation: Multitasking in a Fast-Paced Marketing World
Chances are, as a business professional, you’ve become a multitasking master. Maybe you put dinner in the oven while you get work done in the evenings, walk the dog as your daily exercise, or listen to an audiobook on your commute to work. Your marketing strategies can function in a similar way…
What is Marketing Automation?
In the simplest of terms, marketing automation refers to technology that allows you to automate, streamline, and measure your marketing workflows so you can run your business more efficiently and spend less time on time consuming marketing tasks. In our marketing tip video, we define marketing…