What Can I Do to Make My Blog More Exciting?
It's estimated that there are more than 150 million blogs on the Internet. That number continues to grow - especially among businesses - for one main reason: people trust blogs. Studies show that 81% of U.S. consumers trust information and advice from blogs, and 61% have made a purchase based on a…
Write a Blog That Converts in 4 Simple Steps
In the early days of blogging, users treated them as their online journals. Most were about recipes, fashion, or other hobbies. But today, blogging is one of the most popular, and most effective, content marketing strategies for businesses. But without a plan in place, it may seem like…
Start Today on Your Blogging New Year’s Resolution
If one of your New Year's Resolutions is finally getting your blog up and going, we want to help. Just as setting out for a fitness goal and burning yourself out in the first two weeks, starting your blog requires pacing and small steps. First, let’s look at what you need to know before…
The #1 Content Marketing Challenge of 2017
While it may seem like some companies are just naturally-born marketers, more likely than not they have put a lot of time, thought, and resources into their content. It can be hard for even the most seasoned writer to produce engaging content, post consistently, and do it all while managing…
5 Marketing Tactics You Can Still Accomplish in 2016
Many of us set big resolutions at the beginning of the year, only to fall short come December. We understand. We get busy and run out of time to get everything done. If you fell behind in your marketing - or are just looking for a few last-minute tactics you can check off your list - here are five…
New FMG Suite Website Feature: Share Your Blog Posts With Ease
What good is a blog post if no one gets to see it? That's the question that led us to roll out our newest FMG Suite feature: Blog Post Sharing. Now, you can send an email blast to promote your blog post and share it to social media with just a few clicks of the mouse. Introducing Blog Post Sharing…
5 Ways to Market Your Episodic Content
We've shared before that episodic content is quickly rising in popularity, and is an effective marketing strategy, particularly if you're on a tight budget. Once you've created your series of content - whether they're blog articles, videos, or presentations - you need to market them and build…
Episodic Content: Marketing’s New Must-Have
There’s a reason why people binge watch Netflix, tune into their favorite game show week after week, or stand in line for the release of the most recent novel in their favorite series. We are drawn to episodic content because of its storytelling, our thirst for information, and the personal…
How Can I Boost My Blog Traffic?
Blog writing is a challenge, and it takes time to create well-written posts. But the challenge isn't over once the writing portion is complete. Now you have to get people to read your blog. Like your website, you can't hope for traffic to magically appear. It's time to roll up your sleeves and push…
9 Ways to Boost Your Blog Traffic
Having a blog is one of the best content marketing strategies you can implement. 69% of businesses say that their blogs give them the most lead generation, and 60% of businesses who blog acquire more customers. If you’re not yet seeing the results you’d like, it’s time to kick your blog into high…