Brand Engagement for Financial Advisors
What is Brand Engagement for Financial Advisors? Brand engagement is the process of building an emotional and intellectual bond between a consumer and a brand. Maintaining a brand that connects with your potential clients via touch points along the client journey that aligns with your core values…
7 Marketing Ideas You Might Not Have Considered
Marketing is all about getting the right content, to the right person, at the right time. Part of any successful marketing plan is making sure you have a variety of techniques and avenues to help promote your business and stay ahead of the competition. While you may have your tried and true…
Seven Tips to Writing Your First Whitepaper
Like other content marketing strategies, whitepapers are great resources to show your knowledge of the independent financial advising industry and establish yourself as a thought leader. But this longer form of content may have you wondering where to start. As a financial advisor, you might not…
I’m Rebranding My Business. Where Do I Start?
There may come a time when you want or need to rebrand your business. You may change broker-dealers, start a new firm, combine practices with another advisor, or change your services or clientele focus. If you do change your business' focus or value proposition, you may need to rebrand to reflect…
Everything You Need to Know to Get Started with Content Distribution
If you have any background in content marketing, you know that the number one rule is to create content that provides value for your target market. But what you might not know is that this is only the first part of the equation. The next is making sure that content gets in front of the people who…
Two Key Ways to Measure Brand Engagement
According to a Marketing Week survey, over 78% of participants consider brand engagement an important Return on Investment (ROI) metric, yet almost a third also say that brand engagement isn’t taken seriously by management at a company. This disconnect is likely because of the confusion surrounding…
What Does Brand Engagement Actually Mean?
We love decoding marketing terms for financial advisors and sharing how they can or can't benefit their business. One such term is "brand engagement." A lot of marketing resources talk about the importance of improving your brand engagement and how to measure it. But what does this actually mean…
Know These 4 Secrets For An Amazing Headshot
While in front of a camera might not be most advisors’ favorite place to be, it’s important to have professional headshots on your website to enhance your brand and connect with visitors. As a small business owner, you are your firm and, therefore, must represent it well. In addition, website…
Mobile Marketing: 4 Steps for Promoting Your New App
Mobile applications are all the craze. According to Think with Google, people spend an average of 30 hours on apps a month and are likely checking their apps morning, noon, and night. It’s no wonder that marketers across all industries are looking to capture these micro-moments and exposure with…
How Do I Personalize an FMG Suite Presentation?
In our series "FMG Suite Quick Tips," we answer your questions and show you step-by-step instructions to use your FMG Suite tools. In this segment, you'll learn how to personalize an FMG Suite presentation to fit your branding. Have a question about your FMG Suite tools? Email us at…