What Does Brand Engagement Actually Mean?
We love decoding marketing terms for financial advisors and sharing how they can or can't benefit their business. One such term is "brand engagement." A lot of marketing resources talk about the importance of improving your brand engagement and how to measure it. But what does this actually mean…
The 4 Biggest Website Imagery Mistakes You Can Easily Avoid
A picture is worth a thousand words and having great imagery on your website is priceless. But how do you make the most of the images on your site? Let’s look at some common mistakes that some financial advisors make and what to do instead. Not Using Relevant Images Let’s be real, we’ve seen the…
Know These 4 Secrets For An Amazing Headshot
While in front of a camera might not be most advisors’ favorite place to be, it’s important to have professional headshots on your website to enhance your brand and connect with visitors. As a small business owner, you are your firm and, therefore, must represent it well. In addition, website…
Mobile Marketing: 4 Steps for Promoting Your New App
Mobile applications are all the craze. According to Think with Google, people spend an average of 30 hours on apps a month and are likely checking their apps morning, noon, and night. It’s no wonder that marketers across all industries are looking to capture these micro-moments and exposure with…
How Do I Personalize an FMG Suite Presentation?
In our series "FMG Suite Quick Tips," we answer your questions and show you step-by-step instructions to use your FMG Suite tools. In this segment, you'll learn how to personalize an FMG Suite presentation to fit your branding. Have a question about your FMG Suite tools? Email us at…
The Elements of a Great Logo (Plus 3 Real Life Examples!)
The logo above is from Cardinal Wealth Partners in Ohio. They make their firm name nice and clear, but still have a unique touch (the illustrated cardinal). A recent study showed that before children are able to read, they can recognize the logos of corporations like McDonald’s, Disney, and Toyota.…
What are Some Must-Haves For a Good Logo?
A logo is an essential component of your website, branding, and online presence. Within a single image, you represent who your firm is - whether you choose just to use your name as your logo or incorporate a design or tagline. This logo will travel with you for years, populating your social media…
Think You Have an Established Brand on Social Media? Take This Quiz
We all know the aphorism: if all of your friends jumped off a cliff, would you do it, too? This is the kind of question our mothers liked to ask us to make sure we weren’t following others blindly and able to make our own decisions. Unfortunately, many companies on social media are this dilemma…
Advisor Gains New Clients After FMG Suite Website Launch
It’s not uncommon for us to receive amazing feedback from our clients, many of whom share incredible success stories. From building an influential online presence to gaining new clients to landing million dollar accounts, financial advisors using our marketing automation platform see results from…
Ask a Designer: How Can I Create the Best Looking Website Possible?
We don’t expect you to be a website guru or a design expert. You’re an expert in your industry and we’re in an expert in ours. It’s why you and thousands of other financial advisors and insurance agents rely on us to help with their marketing. One of the biggest and most overwhelming marketing…