Do I Really Need a Niche?
A niche is defined as "a specialized but profitable corner of the market." Many marketing experts and gurus agree that a niche is essential for successful marketing. With so many financial advisors and insurance professionals, how else do you stand out from the competition? In our latest marketing…
Why You Need a Unique Selling Proposition (and How to Create Yours)
Marketing is chock full of acronyms. ROI. MVP. CMS. CRM. Another important one to add to your dictionary is USP — Unique Selling Proposition. Also known as a positioning statement, a USP is a factor that differentiates your product or service from competitors, and explains what your business stands…
Utilizing the Feedback Loop in Your Content Marketing
In economics, the feedback loop refers to a situation where an element of a situation’s output is used for new input. In the best of feedback loop situations, success feeds success. In marketing, the feedback loop utilizes the unique quality that the Internet gives us and that is the ability to…
How Do I Get Started Branding My Business?
In our last marketing tip video, we talked about what it means to brand your business and why it's so important. Your brand helps define your business' unique elements, make you more memorable, and help you target and attract your ideal client base. In our latest marketing tip video, we're tackling…
What Does it Mean to Brand My Business?
Branding. We've all heard the term in marketing articles, but what exactly does it mean? According to Business Dictionary, branding is "the process involved in creating a unique name and image for a product in the consumers' mind, mainly through marketing campaigns with a consistent theme. Branding…
What’s the Inspiration Level of Your Marketing Content?
Why do some pieces of content go viral while others are swept under the rug? There’s no one formula for inspirational content, but there are five essential components to address when creating marketing materials that capture your audience’s attention and interest. 1. Will My Audience Care? You…
Should My Firm Have a Tagline?
A company tagline has the power to summarize your entire business in a succinct phrase. But a bad one can sound trite and corny. In this marketing tip video, we share our thoughts on taglines and whether or not your firm needs one. We love to share what we've learned from the thousands of…