Five Brilliant Ways to Repurpose Content
We get it, you’re busy and content marketing is hard. Getting the most traction out of the pieces you create will help save you time, resources, and will even generate a new audience. Below are five of our favorite ways to repurpose content. Turning Old Blog Posts into Whitepapers If you notice…
Marketing to Goldfish
Did you know the average goldfish has an attention span of 9 seconds, while the average person reading an email has an attention span of only 8.25 seconds? As you can imagine, this is a favorite statistic among marketers. Financial advisors looking to successfully find new prospects and grow…
5 Things to Do Before Implementing a Robo-Advisor Strategy
Robo-advising technologies are gaining more and more traction, and how to effectively market them has become a question many financial advisors are asking. Marketing robo-platforms is tricky because you want to highlight the advances of technology, while also emphasizing your own value. Here are…
What Types of Emails Should I Be Sending to Prospects and Clients?
Email marketing consistently ranks as the top marketing strategy in terms of ROI. But effective email marketing needs to be consistent and strategic. For many advisors like yourself, it can be hard determining what type of content you should be sharing on a regular basis with your clients and…
LinkedIn vs. Medium: Battle of the Publishers
As you ramp up your content strategy, you will likely be thinking of ways to get more traction on your blog. But where should financial advisors post content to attract the right audiences and make their content efforts worthwhile? Luckily, there are countless avenues today for you as a financial…
5 Tried-and-True Strategies for Promoting Your Whitepaper
Creating content is no simple task, and whitepapers usually require the most commitment. Whether you've written your whitepaper yourself or relied on the help of a writer, you want to ensure you get the most value out of it - quality leads and engagement from prospects and clients. Once you've…
Seven Tips to Writing Your First Whitepaper
Like other content marketing strategies, whitepapers are great resources to show your knowledge of the independent financial advising industry and establish yourself as a thought leader. But this longer form of content may have you wondering where to start. As a financial advisor, you might not…
How Can I Use Whitepapers to Boost My Content Marketing?
If content is the king of marketing, whitepapers are the crown. Whitepapers, which also can be called eBooks, are longer pieces of content that provide in-depth information on a specific topic. Typically ranging between five and 20 pages, whitepapers are typically gated content, so they offer a…
4 Easy Ways to Maximize Your Content Distribution
You've written your best blog post yet. You share insightful knowledge and you think your clients and prospects will value the information. Unfortunately, in the overcrowded digital space that is the Internet, you'll need to do more than hit "publish" on your post for people to find and read it.…
Everything You Need to Know to Get Started with Content Distribution
If you have any background in content marketing, you know that the number one rule is to create content that provides value for your target market. But what you might not know is that this is only the first part of the equation. The next is making sure that content gets in front of the people who…