5 Paid Ways to Boost Website Traffic
In the world of marketing, organic (non-paid) website traffic is the ultimate goal. This is because organic traffic is free and often brings people to your site that are ready to convert. This reduces the cost per lead and can help increase your book of business. But businesses can’t just rely on…
The Best Free Way to Boost Your Website Traffic
Here at FMG Suite, we spend a lot of time researching and testing the best marketing strategies, including boosting website traffic. There's no point in having a website if no one sees it or can find it. Part of the maintenance that goes into a website is optimizing its traffic. The most obvious…
Two Key Ways to Measure Brand Engagement
According to a Marketing Week survey, over 78% of participants consider brand engagement an important Return on Investment (ROI) metric, yet almost a third also say that brand engagement isn’t taken seriously by management at a company. This disconnect is likely because of the confusion surrounding…
Mobile Marketing: 4 Steps for Promoting Your New App
Mobile applications are all the craze. According to Think with Google, people spend an average of 30 hours on apps a month and are likely checking their apps morning, noon, and night. It’s no wonder that marketers across all industries are looking to capture these micro-moments and exposure with…
What is Native Advertising?
As defined by Small Biz Trends, native advertising is "a form of online advertising that matches the form and function of the platform on which it appears." But what exactly does this mean? In this week's marketing tip video, Brandon and Marina talk about the rise of native advertising and the…
Native Advertising versus Content Marketing
A few years ago, native advertising was new on the marketing scene and just 3% of people were knowledgeable about the topic. Content marketing was early in its heyday and overshadowing just about every other form of marketing. Today, while content marketing still ranks at the top of the pyramid for…
How to Become the Apple Pie of Social Media
If there is one thing everyone loves, it's apple pie. Whether it’s the flakey crust, the gooey filling, or the melted ice cream on top, you can’t go wrong with this comfort food. So how can you become the “apple pie” of the social media world? Getting your audience to like you as much as they like…
What the Heck is the Client’s Journey?
"The client's journey" (also called the buyer's journey) is a term thrown around a lot in marketing, but what does it actually mean and do advisors need to care? In this week's marketing tip, Craig and Brandon define the "client's journey" and why advisors need to consider it in their marketing.……
3 Ways Understanding a Client’s Journey Will Change Your Marketing Forever
In today’s age of short attention spans, media influxes and smarter advertisements, understanding your client’s journey is more important than ever. Making sales is no longer a case of cold calling or plastering your name on billboards. You must understand your client’s concerns, offer yourself as…
What Can I Do to Make My Blog More Exciting?
It's estimated that there are more than 150 million blogs on the Internet. That number continues to grow - especially among businesses - for one main reason: people trust blogs. Studies show that 81% of U.S. consumers trust information and advice from blogs, and 61% have made a purchase based on a…