What Is The Difference Between Automated Marketing Platforms and Customer Relationship Management?
Most advisors have a Client Relationship Management (CRM) tool, but not all use automation software. Too often, advisors assume the two are the same. While it is important the two technologies work in tandem, CRMs are actually very different than Automated Marketing Platforms (AMP). Here's a quick…
How Do I Get the Most Out of a Single Marketing Piece?
The lifespan of online content is incredibly short, whether it's a social media post, email newsletter, blog article, or video. However, there is a way you can extend the life cycle of your content by recycling and repurposing it through different channels and mediums. Not only will this lengthen…
Automation: Multitasking in a Fast-Paced Marketing World
Chances are, as a business professional, you’ve become a multitasking master. Maybe you put dinner in the oven while you get work done in the evenings, walk the dog as your daily exercise, or listen to an audiobook on your commute to work. Your marketing strategies can function in a similar way…