The Email Marketing Dictionary Every Service Professional Needs
The good news: there’s always something new to learn in marketing! The bad news: there is always something new to learn in marketing. If you’re like most small business owners, you often feel bogged down with all the new vocabulary and trends you need to learn. This exasperation is what motivated…
The Beginner’s Guide to Email Drip Campaigns
Automated email messaging, or email drip campaigns, are an ingenious way to drive sales and nurture client relationships. You have likely been the recipient of these emails (maybe without even noticing!), whether you signed up for a store’s promotions, a business’ newsletter, or put in your email…
The Funniest OOTO Autoresponder Emails (Plus Real Life Tips)
OOTO (Out Of The Office) autoresponder emails. We’ve all set them up before. Sometimes we aim for a clever message, and other times we make a couple mistakes (oops, it’s 2016, not 2014!). While we don’t recommend advisors use these, we thought they may serve as fun inspiration for your next…
Brand Your Email Campaigns with Our New Email Design Editor
At FMG Suite, we are constantly looking for ways to let you to customize your marketing tools and maintain a cohesive brand across all platforms, from your website to social media to email. With our newest product update, you can get your creativity on with your email designs. With our email…
Launching Your First Marketing Campaign: A Step-By-Step Guide
Recently, the most frequently used word you’ll hear around our office is “campaigns.” Since launching our new marketing tool, it’s all we can talk about. While there are many different definitions, we define a campaign as a series of outreach efforts on multiple channels based on a common theme.…
When Marketing Automation Fails
As advanced as marketing automation softwares have become, there is still room for error. Even large corporations make mistakes when it comes to automated emails and social media, which is why it’s important to look at what automation should do for your marketing strategy and where it has the…
7 Simple Ways to Immediately Boost Your Email Marketing ROI
We all know that email marketing offers an incredible ROI - about $40 for every $1 spent. But it’s possible to milk the money-making machine that is email marketing even further. Here are seven quick and simple ways you can immediately boost your email marketing results and return on investment:…
How Do I Craft a Great Email Subject Line?
It doesn't matter how good your email content is. If you don't have an enticing subject line, no one will open your email. In our marketing tip video, we share a few essential tips for writing subject lines that encourage your contacts to open and engage with your emails. After watching our video,…
How Financial Advisors Can Segment Their Email Lists
There's no nice way around it: email marketing takes a lot of work. There are so many moving parts, and the smallest adjustments to one element can affect the rest. For beginners, email marketing is like a game of Jenga. You take greater and greater risks in the hopes of avoiding total collapse.…
I’m Not Getting a Response from My Email Campaigns. What Am I Doing Wrong?
Due to so many technology updates, email has become one of the most powerful marketing platforms...if you know how to harness those powers. Email marketing requires an ever-evolving strategy, but once you find the secret sauce, you can generate new leads every month. In our marketing tip video, we…