Search for digital marketing news on Google, and you will find that there are almost 2 billion results. Search for financial planning, and you get the same number. What does that mean for you as a financial advisor? It means that a lot of potential clients are searching for financial advice and that digital marketing is continually evolving.
So how do you tap into that vast market of prospects? You stay on top of the latest digital marketing trends with FMG Suite’s marketing blog specifically designed for financial advisors.
We created this comprehensive resource to provide financial advisors with the very best, most up-to-date marketing strategy information available. Backed by proven, field-tested research and experience, our extensive library of content features advice and techniques ranging from marketing basics to digital marketing news and trends.
When you make FMG Suite your digital marketing resource, you will find valuable information designed to help financial advisors connect with prospects and convert them into clients.
Creating a Standout Website – Insights from Sean Williams
With help from Cadence Wealth Partners' Sean Williams, we make the case for advisory firms to break out of the boring and showcase personality in their marketing. Watch this interview replay to dive into the details of his fantastic website, which is not only functional but also incredibly fun and…
3 Tips to Building an Effective Communication Strategy
If you’re looking to boost client retention, look at how frequently and effectively you communicate with clients. According to a recent survey by YCharts, three out of four clients have considered switching financial advisors due to infrequent communications. If you’re only communicating with…
3, 2, 1, Action: The Power of Video Marketing
Leveraging video marketing can change the game for financial advisors. Studies show 79% of consumers would rather watch a video about a product than read about it (Animoto). Camera shy? You’re not alone! When we hosted a Video 101 Webinar, many of our attendees agreed that camera shyness was the…
7 Steps to Claim and Optimize Your Google Business Profile
A Google Business Profile for financial advisors is an essential tool for improving local search visibility and attracting potential clients. This free platform from Google helps financial professionals manage their online presence, showcase client reviews, and appear in relevant local searches.…
Behavioral Science Techniques to Elevate Your Website
Financial advisors always look for new ways to innovate and elevate their websites. And that's for good reason, since the website is the lifeline and center point for all financial advisors. Behavioral science can help bridge the gap between client and advisor. Important information can be found…
Advisor Holiday Marketing Checklist
The holiday season is upon us, and that means that financial advisors should start thinking about their advisor holiday marketing strategy. The holidays can be a hectic time, with record sales numbers of up to 943 billion. It's no wonder so many business and companies focus their marketing during…
Your Daily Digital Marketing Schedule
Setting a strategic digital marketing schedule is a great way to ensure your marketing channels are up-to-date and support your long-term goals. And whether you’re working solo on your firm’s marketing efforts or have a department assisting you, having a clear list of tasks and dates helps keep…
Top Marketing Trends for Financial Advisors in 2023
Regardless of which platform you use to market your business, there are always trends that financial advisors can use to boost their marketing success rate. Trends help financial advisors stand out against competitors, produce new ideas and opportunities, and draw attention to your business. So…
Our Top 7 Favorite Logos + 10 Ways to Improve Yours
The logo you show the world is the first impression your firm makes. That’s why you want to create a financial advisor logo that shows off your brand’s personality and really connects with your audience. It creates a feeling for the rest of your webpage and hints at some of your values and…
