How Often Should I Redesign My Website?
Everything can use a new coat of fresh paint after a while, the same goes for websites. As technology improves and internet browsers become more advanced, it's important for financial advisors to keep their websites up to date. But how do you know when the time is right? In this article, we'll look…
What is an Email Drip Campaign?
Email drip campaigns are a series of emails that you send to your clients and prospects to nurture relationships, soft sell, and drive engagement. They range in duration but are continuous outreach efforts to show your email contacts that you are thinking about them and want to stay in touch. Email…
Financial Planning for Millenials: How to Connect With a Younger Generation
Did you know that only 34 percent of millennials with less than $1 million net worth and only 24% of millennial millionaires use a financial advisor? Whether these statistics are caused by millennials' skepticism of financial advisories or a perception that they don't have enough assets to worry…
Marketing to Centers of Influence for Financial Advisors
The Center of Influence definition is marketing to key people you can rely upon to help grow your business. As a financial advisor, your Centers of Influence (COIs) may include CPAs, attorneys, trust underwriters, mortgage professionals, and more. These are professionals who refer their clients to…
SEO 101: Learning the Ropes
What Exactly is SEO? The first step to using SEO is knowing what exactly it means. SEO stands for Search Engine Optimization. This is the process of gathering internet traffic from organic, editorial, or natural search results. In our case, that helps improve your website's ranking on the search…
Where Can I Get New Content Ideas?
We often hear from advisors that the biggest hurdle for content marketing is coming up with ideas for content - and remembering them when it's time to write! There are a number of tips and tricks we use at FMG Suite to find inspiration for our blogs and videos and keep those ideas organized.…
How Do I Create My First Marketing Campaign?
In this week's Marketing Tip, Marina and Brandon tackle some of the essentials you will need to consider when launching your first marketing campaign. First, you will need to establish who your target audience is. For example, if you are targeting your small business owner clients, you should…
How Can I Make the Most Out of My Social Traffic?
Social media is a great marketing resource, but are you making the most out of your social traffic? In today's Marketing Tip, Brandon and Marina share quick, simple ways to take advantage of these site visitors. To make the most out of your social marketing, make sure that what you are doing…
How Can I Use Facebook and LinkedIn Groups for my Marketing?
Have you tried using Facebook or LinkedIn Groups for your marketing? In this Marketing Tip, Brandon and Marina explain how.
What is Emoji Search?
The Marketing Box gets trendy with its question this week! Brandon and Marina talk about emoji search and what it has to do with your marketing. Emoji search is exactly what it sounds like, searching for web results using emojis (the little characters on your smartphone). Companies are…