How Do I Participate in Content Marketing Without Much Time or Money?
You've heard us go on and on about the powers of content marketing, so you don't need us to tell you again. But the idea of creating your own content is intimidating for a lot of financial advisors because you don't have the time to sit down and write, and you may not have the budget to hire a…
What is a Marketing Campaign?
Marketing campaign is one of those ambiguous terms we all use but no one seems to have agreed upon what it actually means. In this week’s marketing tip video, we’re taking on the tough task of defining marketing campaigns and explaining why they’re the best new thing since sliced…
What are the Most Current Trends in Website Design?
Website trends are constantly changing, which means a business' website can quickly go from engaging to embarrassing. At FMG Suite, we like to focus on website trends we believe are inclined to stick around for a few years so financial advisors don't need to update their site too often. In this…
What Marketing Data Should I Analyze on a Regular Basis?
There's the creative side of marketing, such as developing content or designing your website, and then there's the analytical side, which focuses on reviewing data. Both are equally critical to achieving marketing success. In this week's marketing tip video, we talk about the types of marketing…
How Much Weight Should I Place on SEO?
SEO can be a dangerous word in the marketing world. There are a lot of differing opinions and conflicting strategies floating around. Some professionals live by SEO, while others debunk the myth of its importance. In this week's marketing tip video, we share our honest opinion on SEO and what it…
How Do I Know if My Marketing Plan is Working for Me?
In the beginning of the year, we spoke a lot about marketing calendars, including why you should use one and how to build your own. Now that half the year is over, it's time to evaluate your progress and see what's working, what isn't, and how you can make your marketing even more effective.…
What is Facebook Live and Should I Be Using It?
We've frequently shared the power of using video in marketing and live streaming is the most budget and time-friendly option available. It can also be the scariest, as it's live and there are no retakes. Despite the shock of suddenly becoming a video star, live streaming is quickly growing in…
What are Hashtags and How Do I Use Them in My Social Media Marketing?
A hashtag is a word or phrase following the pound sign (#) used to identify a message regarding a specific topic, typically a trending topic or a topic people are searching for, such as "recipe" or "GameofThrones." Hashtags are powerful, particularly on Twitter. Posts with hashtags get 60% more…
What are the Critical Elements of a Homepage Every Website Should Have?
Your homepage is the most important page on your website and determines whether or not someone will explore your other pages or reach out to you. This means it's essential to frequently update your homepage and make sure it reflects current consumer needs and design best practices. In this week's…
How Do I Add More Video Into My Marketing?
There are countless studies that show the effectiveness of video in marketing. 73% of consumers are more likely to make a purchase after watching a video, 96% say online videos are helpful when making purchasing decisions, and 71% say watching online video content leaves them with a positive…