How Do I Create a Strong Call to Action on My Website?
A call to action (or CTA) is just that: it's a call for your audience to take some kind of specific action. While a CTA can be within a social media post or email campaign, they are most frequently used within your website, whether it's your home page or a blog article. If you want your audience to…
What’s the Most Common Marketing Mistake Service Professionals Make?
We've all heard the horror stories about companies making marketing mistakes, whether it's posting an incorrect story or an inappropriate typo. When it comes to the world of financial advisors, insurance agents, and other service professionals, there's one consistent mistake we frequently see. In…
I Want to Update My Website. Where Should I Start?
Once your website is built, you still need to regularly update it. Generally speaking, we recommend service professionals make small updates to their website at least once a year and plan for an entire website makeover every three to five years. Website trends are constantly evolving and if your…
How Do I Make My Marketing Content More Visual?
Your written content is just one piece of the overall marketing puzzle. The other critical element is design. Research from Content Marketing Institute reveals that content containing relevant images gets 94% more views than content without. In our marketing tip video, we share how you can easily…
Can I Post Too Much on Social Media?
A lot of services professionals we work with are concerned about posting too often on social media. They worry they’ll annoy their fans and followers. However, through our experiences, we’ve discovered some interesting trends when it comes to social media posting frequency. In our latest marketing…
What is Marketing Automation?
In the simplest of terms, marketing automation refers to technology that allows you to automate, streamline, and measure your marketing workflows so you can run your business more efficiently and spend less time on time consuming marketing tasks. In our marketing tip video, we define marketing…
How Often Should I Clean My Email List?
It's pretty easy to block and ignore unwanted messages, from pop-up ads to TV commercials to SPAM emails. If you're sending out your email newsletter to thousands of strangers or old acquaintances, we hate to break it to you: you're wasting time, energy, and money, and you could even be damaging…
Why Would I Use a Marketing Calendar?
If you fail to plan, you plan to fail. The lesson particularly applies to your marketing. In our latest marketing tip video, we share why creating a calendar or schedule is so critical for advisors to see success with their marketing. To help you get started with your planning, download our…
What Are the Four “Gotta Have” Marketing Channels?
A marketing channel is anywhere you can distribute content to your audience. From Twitter to networking groups, there are countless channels through which you can market. Unless you have endless hours of time to dedicate to your marketing, it's more productive to focus on a few essential channels.…
How Do I Decide What Content to Create For My Website?
A lot of financial professionals ask us about the kind of content they should be creating and sharing on their website. Should they cover a wide spectrum of financial topics, or should they narrow their focus depending on their specialty? In our latest marketing tip video, we share our…