How Do I Get Started Branding My Business?
In our last marketing tip video, we talked about what it means to brand your business and why it's so important. Your brand helps define your business' unique elements, make you more memorable, and help you target and attract your ideal client base. In our latest marketing tip video, we're tackling…
What’s the Inspiration Level of Your Marketing Content?
Why do some pieces of content go viral while others are swept under the rug? There’s no one formula for inspirational content, but there are five essential components to address when creating marketing materials that capture your audience’s attention and interest. 1. Will My Audience Care? You…
What the Heck is a Persona?
If you've read an article on marketing strategies, you likely have come across the term "persona." In the simplest terms, creating a persona is the process of identifying who you are trying to communicate with. Who is that target client you are looking to attract? In our latest marketing tip video,…