Content vs. SEO: What Matters More for Financial Advisors?
Over the course of our years working with thousands of financial advisors, we’ve received a lot of questions about SEO (search engine optimization). How does SEO work? How much should I pay a company to help with my SEO? How can I improve my SEO? If I pay enough for SEO, will I get new clients? How…
How to Choose Your Website’s SEO Keywords in 3 Steps
Writing your website content and selecting the design of your website calls for the right side of your brain to step up to the plate. Choosing your SEO (search engine optimization) keywords is where your left side takes center stage. Here, we’re going to review the importance of the right keywords…
How to Use Local Search to Improve Your SEO
Google has changed the way they choose search results to give local results for local services, such as dry cleaning or financial planning. You can use local search rules to your advantage so your website ranks higher. To learn more, watch this marketing tip video! Local search We love to…
This Firm Increased Their Search Traffic with Their FMG Website
Paul Adams' Seattle-based firm, Sound Financial Group, recently partnered with FMG Suite to rebuild their website and improve their marketing tools. They wanted a site that was modern, yet still under their control and easy to update. Partnering with FMG Suite allowed them to get a high-end website…
How Will Google’s New Mobile Rules Affect My Website?
There's been a lot of publicity and concern regarding Google's new mobile friendly search rules. Learn the truth about how the update will affect your website's ranking by watching this marketing tip video! Google and mobile We love to share what we've learned from the thousands of financial…
What are Keywords and How Should I Use Them?
You have probably heard people refer to "keywords" when discussing websites. But what are keywords and how can you use them to help prospects find your website? Watch this week's marketing tip to learn more! What are keywords We love to share what we've learned from the thousands of financial…
Demystifying Paid Search for Advisors
We often get questions from advisors seeking to expand their reach using paid search. It’s our suspicion that their interest is piqued by sales calls from SEO companies that promise big results for reasonable costs. In reality, while SEO is a no-brainer for large, national brands that sell online,…
How to Improve SEO for Financial Advisors
SEO, or search engine optimization, aims to increase the visibility of a website by getting it to be returned higher on the search engine results page for a given search. The idea is that if a website ranks higher in search results, that website will see more traffic. Studies show that 75% of…
Marketing Makeover: SEO Before & After
Over the past few months, we’ve been hard at work on a Marketing Makeover for one lucky advisor! Before we completed our marketing makeover, we were sure to capture his site’s old SEO score so we could determine how much it improved by moving to the FMG Suite platform. Check out the results. The…
Three Website Writing “Don’ts”
January is Website Copywriting month! Last week, we shared three things you must do while writing your website. This week, we will review three things to avoid in the copy on your site. Let's take a look!