LinkedIn vs. Medium: Battle of the Publishers
As you ramp up your content strategy, you will likely be thinking of ways to get more traction on your blog. But where should financial advisors post content to attract the right audiences and make their content efforts worthwhile? Luckily, there are countless avenues today for you as a financial…
5 Tools to Increase Marketing Productivity
Between self-driving cars, Artificial Intelligence, and the Internet of Things, it’s hard to turn a corner without encountering some sort of automated bot. Technology is on the rise and more and more tasks are being automated to increase efficiencies. As a financial advisor, you have likely seen…
I Want to Advertise, But I’m On a Budget. Help!
The words "budget" and "advertising" rarely go hand-in-hand. Traditional advertising (print ads and billboards) is expensive and rarely within budget for a small business or sole proprietor, like an independent financial advisor. However, digital advertising offers a number of opportunities for…
How Do I Grow My Social Media Following?
One of the biggest questions in marketing is "how do I get more followers on social media?" It's easy to fall prey to numbers, because it makes us feel good about our efforts and helps us quantify our improvement. But how do you actually grow your following? And does it matter for advisors? In this…
How to Become the Apple Pie of Social Media
If there is one thing everyone loves, it's apple pie. Whether it’s the flakey crust, the gooey filling, or the melted ice cream on top, you can’t go wrong with this comfort food. So how can you become the “apple pie” of the social media world? Getting your audience to like you as much as they like…
Advisor’s FMG Suite Website Leads to New Clients
Bryan Wieferich is a LPL Financial advisor and the founder of Wieferich Financial. He spoke with us and shared his marketing successes, including gaining new clients thanks to his FMG Suite website. How did you first learn about FMG Suite? FMG Suite is one of LPL's Affinity vendors, so I knew they…
Why This Advisor Says FMG Suite is a Must for Growing Your Business
Michael Kreft is a ProEquities financial advisor and the founder of Palmetto Coast Wealth Management. Here, he discusses his favorite FMG Suite tool and why he recommends FMG Suite to other advisors. How did you first learn about FMG Suite and how did you decide to choose FMG Suite for your website…
How Can I Save Time on Social Media?
Social media is one of the most important marketing tactics advisors can utilize. A Putnam Investments study shows that 81% of financial advisors use social media for business, with 79% of them gaining new clients through social media at an average annual asset gain standing at $4.6 million.…
Think You Have an Established Brand on Social Media? Take This Quiz
We all know the aphorism: if all of your friends jumped off a cliff, would you do it, too? This is the kind of question our mothers liked to ask us to make sure we weren’t following others blindly and able to make our own decisions. Unfortunately, many companies on social media are this dilemma…
Our Top 3 Social Media Marketing Predictions for 2017
As the new year dawns, business owners everywhere are making New Year’s resolutions. Whether you want to be more active on social media, finally get that website up and running, or publish your first blog post, 2017 is the year to do it. Before the new year starts, we like to lay out some of our…