After being published in the Federal Register for 60 days, the new SEC advertising rule is now in full effect.
And as of May 4th, 2021, advisors and other financial professionals will have the opportunity to leverage the marketing strategies created by the new rule.
To help financial advisors leverage this opportunity, FMG Suite has created a free ebook with 5 new marketing strategies created from the SEC advertising rule change. And though we cannot determine how different compliance teams will approach the new rule, we can help you prepare.
Please note that these changes are not yet approved by FINRA nor by any independent broker dealers. Consult with your broker-dealer before implementing any new marketing strategies.
But before we jump into your new marketing strategy, let’s take a quick look at what some of the rule entails.
SEC Advertising Rule Summary
In short, the new SEC advertising rule seeks to modernize traditional advertising restrictions in response to the advancements of marketing and communication technology.
The new advertising rule is written to adapt to ongoing changes in advertising and marketing and replaces the previous advertising rule. This way, as technology and marketing continue to advance, and new processes become commonplace, the ad rule can adjust accordingly.
Under the new rule, and depending on the approach of compliance, advisors and other financial professionals will have the opportunity to leverage reviews and testimonials in their marketing efforts, with certain restrictions.
The compliance date for the new advertising rule is November 4th, 2022, 18 months after the active date of May 4th, 2021. Advisors and other financial professionals that choose to adopt the new rule following May 4th, 2021, must adopt it in its entirety.
Leveraging New Marketing Opportunities
To help financial professionals navigate the opportunities created by the new ad rule, FMG Suite has created an ebook to show you 5 ways to leverage the SEC advertising rule change.
This ebook incorporates proven, data-driven marketing strategies previously unavailable to advisors. We will show you how to:
- Use Google Reviews to establish an online presence.
- Create testimonial videos to showcase your client’s experience.
- Increase audience engagement through social media.
- Set up a testimonial page to optimize your website.
- Incorporate reviews into your ongoing content.
Implementing the strategies above into your current marketing can help improve your SEO, lead generation, and overall digital presence.
Download your copy of our newest ebook now and remember to always first check with your compliance team before implementing any new marketing strategies including the ones recommended herein.
