Tuesday’s resources to help you better engage clients and prospects, no matter the channel you’re focused on. For this week, we’re really focusing on social media to help you get the most out of your marketing strategy. 

📝 Getting The Most Out Of Client Testimonials Feat. Kalli Collective via Idea Decanter

Testimonials are a great way to boost your marketing, and with the updated SEC Ad rule, you can now use them as a part of your overall strategy.

💡Key Insight

What’s great about utilizing testimonials is that it allows someone else’s words to do your marketing for you. When a client speaks highly of your firm, that does a lot in terms of social proof, as others will be more likely to work with you. You can use them in your email marketing, on social media, in a blog, or on your website…really anywhere. (Just make sure that you double-check with compliance.)

Learn how here.

🎙 The Top 10 Benefits of Using Social Media Marketing For Business via Advisorpedia

We know how just how much social media marketing can help your business when done well. Even though some firms have been tentative, it can really affect every aspect of your strategy in a positive way. 

💡Key Insight

Social media is equivalent to networking, as it’s a great way to connect digitally. Not only can you drive more traffic to your website, but you can show that you are a thought leader in the industry and connect with other Centers of Influence and business leaders online. From boosting your brand awareness to sharing your content with a wider audience, this article has ten good reasons why you should integrate social media into your marketing.

Read the full article here

📱The Impact of Social Media Across Every Part of Your Business via SproutSocial

Social media is a huge part of your business and can greatly impact your customer journey. It can help you to connect with your ideal customer while allowing you to better understand useful insights that can boost your marketing. 

💡Key Insight

Social media is no longer just for fun, but it’s incredibly important to your overall marketing strategy. Some of the way that social impacts your business is by transforming your customer service, boosting brand awareness, help you to connect and stay relevant and more! 

Read the full article here.

📱 10 Social Media Myths That Are Hurting Your Business [Infographic] via Social Media Today

Social media processes and strategies are always evolving, and it can be difficult to cut through the noise to find out what really works. 

💡Key Insight

There are some social media myths out there that could be hurting your business, so it’s important that you’re keeping up while paying attention to what works and what doesn’t for your specific audience. From figuring out what platform your ideal audience is on to using the right type of images, this infographic will help you to figure out what works and what doesn’t. 

Read the full article here.

Struggling to find the time to update your clients and prospects on everything happening with the markets and economy?

Well, struggle no more. Take a full peek at this month’s marketing insights and book a call with our team today.

Book a Demo to Find Out More