It’s Valentine’s Day! ? And we thought we would start it out by sharing some marketing articles that we LOVE. From tips for creating a successful social media marketing strategy to podcasting tips and more, we think you’ll love these articles, as well! 

1. 8 Core Disciplines for a Successful Social Media Marketing Strategy [Infographic] via Social Media Today

If you’re looking to create an effective social media marketing strategy, then here are the core disciplines you need to pay attention to. This handy infographic is broken down into the following:

  • Strategy
  • Auditing
  • Technology
  • Paid media
  • Content development
  • Customer response
  • Compliance and risk assessment
  • Measurement

2. Are You Podcasting Yet? Top Reasons for Advisors To Embrace This Medium With Candice Carlton (Ep. 401) via ProudMouth

If you aren’t podcasting, the time to start is now! It’s such an incredible way to connect with your audience, and in this episode, Matt Halloran catches up with Candice Carlton, Head of Advisor Growth Marketing at FiComm Partners, as they discuss:

  • Why podcasting is the foundation of FiComm
  • How they’re helping advisors create podcasts and share their knowledge with their ideal audience
  • What aspiring podcasts can expect from FiComm x ProudMouth’s 30-day podcasting workshop
  • How podcasts can be a vehicle to drive change in people’s lives
  • And more

Be sure to tune in, like always, it’s a great episode!

3. Complete guide to social media analytics and why it’s important via Sprout Social

When creating a social media strategy, it’s important that you’re setting goals, but if you aren’t monitoring your social media analytics, how can you ensure that you’re hitting those goals? In this blog, Chloe West breaks down what social media analytics are, why they’re important, what you should be measuring and more!

4. 7 Ways To Generate Leads via Advisorpedia

The days of cold-calling are gone, as inbound marketing is the way of the future. And in this blog, Samantha Russell breaks down seven ways to generate more leads for your advisory business.

  1. Define your niche
  2. Define your unique value proposition
  3. Become a thought-leader
  4. Leverage Google Reviews
  5. Use case studies
  6. Claim and optimize your Google My Business listing
  7. Stay active on the right social media platforms

Learn more about each point in the full article.

5. How To Set Content Marketing Goals for Growth via iMPACT

When setting goals, it’s all about balance. If the goals are too large, you may not achieve what you want and feel defeated. If it’s too small, you may surpass it too quickly without even realizing your potential. With content marketing, it can be even more difficult to set goals, especially since the metrics can be hard to predict. This blog breaks down how to best set content marketing goals for business growth.

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