For the last “Trending This Tuesday” article of February, we’re sharing some great social media tips, content marketing and a whole lot more! Let’s finish the month strong! ? 

1. Smart steps to content development via SproutSocial

Social media marketing requires you to understand your content development from start to finish. Ask yourself what you want to gain from each piece of content that you put out there. When creating content, ask yourself:

  • Who are you trying to reach?
  • What do they want?
  • What do they need?
  • What are your competitors doing?

This handy article breaks down the steps you should take to a strong content development strategy.

2. Content Marketing for Financial Advisors via Advisorpedia

Content marketing is such an important part of your overall marketing strategy, so how can you integrate it into your strategy? This blog discusses the benefits, the channels where you should be sharing your content, the types of content you should be using and so much more!

3. “I feel like I know you!” How To Turn Your Twitter Audience into Fans With Thomas Kopelman (Ep. 403) via ProudMouth

Can you actually attract prospects off of social media?

Absolutely!

In this podcast, Matt Halloran talks to Thomas Kopelman, co-founder and financial planner with AllStreet Wealth as they discuss:

  • How he’s achieving “awesome and overwhelming” business growth by turning Twitter followers into fans who are ready to buy
  • What advisors risk by publishing the exact same posts all week
  • Why he doesn’t spend a single second DMing prospects (and what he does instead)
  • How to eliminate time-sucking activities, so you can stay focused on building relationships with your audience
  • And more

Thomas has an excellent social media presence, and you can get so much of his great insight in this episode!

4. 10 Financial Advisor Marketing Strategies to Grow Your Business via Twenty Over Ten

How can you grow your business as a financial advisor? These ten marketing strategies can help.

  1. Focus on building your brand
  2. Build trust through authentic marketing
  3. Invest in social media
  4. Share meaningful content
  5. Don’t fall for common social media traps
  6. Create and maintain a marketing schedule
  7. Track your success
  8. Prioritize email for communication
  9. Optimize your website for conversions
  10. Start a blog

These are all great ways to boost lead generation and your business, and each point is broken down in this article.

5. How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic] via Social Media Today

If you’re a small business starting out with your social strategy, then this article can help! SproutSocial and Social Media Today shared an infographic that broke down:

  • Who uses social media?
  • What does social media do for you?
  • Define your goals
  • Targeting your audience
  • Choosing a platform
  • Social media metrics

Check it and start boosting that strategy!

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