Happy Tuesday! We hope everyone has had a great weekend and a strong start to the week. Let’s keep the momentum going with a “Trending This Tuesday.” Learn how to use online reviews to market to different generations, the content marketing trends you can’t ignore in 2023 and much more. 

1. How to Use Online Reviews to Market to Different Generations [Infographic] via Social Media Today

If you’re looking for different ways to target your audience then using online reviews is a great way to do this. But how do different generations use online reviews in the decision-making process? This handy infographic breaks it down into the following groups:

  • Gen Z
  • Millennials
  • Gen X
  • Boomers

Learn more about each below.

2. 7 Content Marketing Trends You Can’t Ignore in 2023 via iMPACT

When it comes to your content marketing, there are some to keep an eye on that you just can’t ignore this year. And while many trends are seen as fleeting, some of the best ones in content marketing are here to stay. This blog touches on the main ones you should focus on this year:

  1. Optimizing for social media search
  2. Short-form video
  3. The influence of AI
  4. Interactive/personalized content
  5. Current events and advocacy
  6. Inclusion and diversity
  7. Helpfulness and education

Learn more about each point and make this your strongest year yet.

3. You Can Make Financial Planning Easy and Fun for Clients –– Here’s How! With Reese Harper (Ep. 394) via ProudMouth

When you hear the term financial planning, usually the word “fun” doesn’t come to mind. But, it doesn’t have to be that way! In this episode, Matt Halloran chatted with Reese Harper, CEO of Elements to discuss his client-centric mobile app that makes financial planning an easy and fun experience for clients.

They dive into:

  • What it will take for the financial industry to earn more trust from prospects and clients
  • The psychological technique Elements uses to motivate clients to update their financial data and ask important questions
  • How to make it ridiculously easy to onboard new clients –– without giving them boring, time-consuming homework ever again
  • Overlooked benefits of expanding your target market beyond the top 1%
  • And more

This is a great episode to kick off 2023, so give it a listen!

4. 5 Reasons Why You Need to Make Emojis Part of Your Marketing Strategy via Entrepreneur

Ready to boost your 2023 marketing? It may be a good idea to use emojis in your strategy. They can do a great job of building brand awareness and driving customer engagement, and here are five reasons you should consider when implementing them.

  1. Choose signature emojis for branding
  2. Humanize your tone of voice
  3. Use them when words aren’t enough
  4. Create your emojis
  5. Use emoji polls

This article breaks down each part and breaks down how to use each in marketing.

5. Three Crowns’ Top 10 Blogs of 2022 via Three Crowns Marketing

We’re huge fans of the content that three crowns marketing puts out, and so when we saw their top ten blogs rounded up, we just couldn’t help but share! From lead gen tools to writing tips and more, this is a great roundup! 🎉

Struggling to find the time to update your clients and prospects on everything happening with the markets and economy?

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