Happy new year! ? We hope that everyone has had a great start to 2023, and to kick the year out right we rounded up five of our top marketing articles for the week, including SEO tips, how to optimize your existing content to rank higher, using social media to build an online presence and more. 

1. The Complete SEO Checklist: 41 Steps to Google Success [Infographic] via Social Media Today

If you’re looking for ways to optimize your website for Google, then creating a stronger SEO strategy is the best way to do this. Unsure of how you can be successful?

This handy infographic breaks it down into the following:

  • The basics
  • Technical SEO
  • Keyword research
  • Content
  • On page SEO
  • Link building

2. How to Optimize Existing Content for Featured Snippets — Whiteboard Friday via Moz

If you want to show up in the SERP (Search Engine Results Page) then featured snippets are the way to do it. In this blog, Crystal Carter shares optimize existing content for featured snippets.

3. How to Use Landing Pages and Blogging to Generate Leads for Your Advisor Website via Twenty Over Ten

Landing pages and blogs are some of the best ways to gain traction and bring in new clients and prospects. So, if you can use them hand-in-hand it can really boost your lead generation. Learn how to do so in this handy blog written by Justin Adams.

4. How to Build an Online Presence With Social Media via Entrepreneur 

Building a stronger online presence using social media this year by following these three techniques.

  1. Think about branding for your social media presence
  2. Think about public relations
  3. Use digital marketing to increase your social media presence

Learn more about each tip in this article.

5. How Modern Technology Connects Clients With Financial Advice With David Melhorn (Ep. 393) via Proudmouth

How can advisors cut through the noise in 2023? Matt Halloran caught up with David Melhorn, Vice President of Business Development at Redtail Technology to discuss:

  • Why Redtail chose to partner with Snappy Kraken
  • How Orion and Redtail are working toward the future of prospecting and financial advisor marketing
  • How social media has changed how prospects interact with advisors
  • Where Redtail is looking to evolve next
  • And more

Learn all about how advisors can connect with clients in this insightful podcast.

Struggling to find the time to update your clients and prospects on everything happening with the markets and economy?

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