Happy Tuesday! How is it already the last day of January? We’re powering through and bringing you a “Trending This Tuesday” to boost your marketing. From content marketing analytics help to how often you should end emails and more, this roundup has it all. 

1. Content Marketing Analytics: 3 Metrics Financial Advisors Should Be Tracking via Three Crowns Marketing

In this post, Justine Young expands on the saying, “content is king” and shares that “content and strategy and execution and data analysis are king.” When you are creating content, you need to be measuring your content and seeing what works. She’s breaking down what content marketing analytics are, how to start tracking them and the three metrics advisors need to be tracking,

  1. Average engagement time

  2. Number of unique pageviews

  3. Top-visited pages

Give it a read and boost your strategy!

2. How Often Should Financial Advisors Send Emails? (4 Questions To Determine Frequency) via Advisorpedia

According to a YCharts Client Communication Survey, email is the preferred communication channel for the majority of clients. And the frequency at which they are sent plus the style has a lot to do with the success of the emails.

This article breaks down:

  • The importance of sending frequent emails
  • Determining the ideal frequency
  • How you should evaluate and test-and more!

Kickstart your email marketing strategy in 2023 with these handy tips.

3. 7 Visual Trends Set to Dominate in 2023 [Infographic] via Social Media Today

If you’re looking to boost your visual strategy in 2023, then this infographic is chock-full of useful information. These visual trends are expected to gain traction throughout the year, so check them out below!

4. SEO for Financial Advisors: Everything You Need To Know About Google Reviews via Twenty Over Ten

Google Reviews are a great way to boost your SEO. So, if you’re looking to connect with your audience, then learn how to best use these helpful marketing tools in your strategy.  Some ways to use them are:

  • Client videos and testimonies
  • Social media
  • Website testimonials
  • Case studies and client success stories-and more!

5. YouTube SEO: Strategies to optimize your videos for search via Sprout Social

YouTube is the second most popular social media platform out there, so how can you make your videos more searchable and expand your brand’s reach? This handy article is breaking down:

  • What YouTube SEO is
  • How YouTube SEO works
  • YouTube strategies you can implement-and more!

Struggling to find the time to update your clients and prospects on everything happening with the markets and economy?

Well, struggle no more. Take a full peek at this month’s marketing insights and book a call with our team today.

Book a Demo to Find Out More