For the first “Trending This Tuesday” of March we’re breaking down what makes your business marketable, the social media marketing statistics you should be paying attention to, crucial components to include in your digital marketing strategy and more. 

1. What Makes Your Advisory Business Marketable? via VettaFi | Advisor Perspectives

Ask yourself, “what makes your advisory business marketable?” instead of “what marketing tactic will work.” Samantha Russell shared some of the best marketing strategies and what you should do.

  • First, look at what consumers want.
  • Then, look at what the business offers that align with those wants.
  • Finally, build a campaign that highlights those areas that overlap – choosing the platforms and mediums only after answering the first two questions.

From there, you should do the following:

  1. Discover what makes your business marketable
  2. Hone in on your marketing differentiations
  3. Lead with your expertise

She breaks down each point in this article.

2. 50+ of the most important social media marketing statistics for 2023 via SproutSocial

Looking to boost your social media strategy? Understanding statistics is a great place to start as they provide valuable insight into your audience and what they like so that you can create content around this. This will help you to boost engagement and ROI, and this blog breaks down:

  • Social media usage statistics
  • Social media advertising statistics
  • Facebook statistics
  • Instagram statistics
  • LinkedIn statistics
  • Pinterest statistics
  • TikTok statistics
  • Twitter statistics
  • YouTube statistics
  • Social media video statistics
  • Influencer marketing statistics
  • Consumer behavior statistics

It’s a great read and you can learn more in the full article!

3. 4 Key Components to Include in Your Digital Marketing Strategy in 2023 [Infographic] via Social Media Today

If you’re looking for ways to market your business, then this handy infographic breaks down the key components to boost SEO, including:

  • Search engine optimization (SEO)]
  • Social media marketing
  • Mobile Marketing
  • Email marketing

It’s short, sweet and to the point and can really help your marketing.

4. Tell Life-Changing Stories, Even if You’re Not a “Natural Storyteller” – Here’s How! With Christine Luken (Ep. 404 ) via ProudMouth

As an advisor, it’s important that you are connecting with your audience in an authentic way. In this episode, Matt Halloran talks to Christine Luken, a Financial Dignity® Coach, author, and host of the “Money is Emotional Podcast.” She breaks down the stories that she tells, how she connects with and moves her audience and more.

As always, it’s a great listen, and she breaks down:

  • How to become a good storyteller, even if you weren’t born to be one!
  • Easy ways to tell compelling client stories while maintaining confidentiality
  • Two prompts for sharing experiences that show your humanity (and feel comfortable for you to share)
  • Why listening is just as important as storytelling
  • And more

Give it a listen!

5. 5 Real-Life Advisor Marketing Tactics That Bring Results via Advisorpedia

What makes your firm marketable in the first place? Samantha Russell shared five real-life advisor marketing tactics that can bring real results, which include:

  1. Hosting client events
  2. Providing more video
  3. Using social media
  4. Utilizing email marketing
  5. Using podcasts

Learn more about each in the full article!

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