We’re sharing Tuesday’s resources to help you better engage clients and prospects, no matter the channel you’re focused on. 

?️ How to Create a Client-Attracting LinkedIn Profile via RedZone Marketing

LinkedIn is an incredible play to connect with your audience. You can digest amazing content while also sharing your own thought-leadership pieces. And with 930 million members on LinkedIn, it’s crucial that you’re creating a profile that stands out.

?Key Insight

The platform is incredible, but it’s also saturated, so in order to “stop the scroll” there are some things that you need to do and it starts with your headline. This is the first thing that people see when they land on your page, so make sure it stands out. Share what you offer and who you serve in order to get the most out of it.

Dive Into the other tips here.

? How to define an actionable social media ROI for your business via SproutSocial

If it’s hard to tell if your social media efforts are paying off. And if you’re putting in the effort of creating posts and engaging, you want to ensure that it’s paying off, right? Of course! Here’s what it takes to get the most out of your efforts so that you can grow not only your online presence but your overall business. 

?Key Insight

When it comes to figuring out a plan and calculating your ROI, you first need to collect your data and figure out how it aligns with your goals. Having a clear plan and strategy is key to the success of figuring out your ROI. And remember that there isn’t a “one size fits all” for this. Some people be trying to drive business while others are working on brand awareness, so you need to see what works for you and your firm and go from there.

Learn how here

? Financial Advisor Client Communication: 4 Tips to Create Your Communication Strategy via Advisorpedia

If you don’t keep your clients “in the know” and regularly communicate with them by sharing timely and useful content, then they are going to be getting that information elsewhere. It’s always been important to keep in touch but that became even more evident when the pandemic hit. 

?Key Insight

Client communication is a key aspect of a successful business. How often you communicate can be the difference between satisfied and thriving customers and clients that leave your firm. There are certain things that you can do in order to ensure this strategy is streamlined, and it starts with developing a cadence. We’re breaking down the rest in the full article.

Read more here

?10 Social Media Trends to Follow in 2023 [Infographic] via Social Media Today

If you’re looking for ways to increase your brand visibility online, then connecting on social media and keeping up with the trends is the way to do this. 

?Key Insight

Social media is by no means static, and the trends and platforms are constantly changing. It can be difficult to keep up but when you develop a strategy, the payoff is worth it. Not only can it increase your brand and online presence but it can even drive more business! From social listening to ads and more, this infographic breaks it all down. 

Get the infographic here.

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