We’re sharing Tuesday’s resources to help you better engage clients and prospects, no matter the channel you’re focused on. 

? Advisors, Step Away From the Hard Sell With Samantha Russell and Susan Theder (Ep. 415) via ProudMouth

When it comes to working with a financial advisor, what is something that clients want? Not only do they want expert advice, but they want to develop a strong relationship with their advisor! And Samantha Russell and Susan Theder do a great job of breaking down how you can create the type of content that connects in a real way without cold calling or hard selling.

?Key Insight

The way you attract clients in this day and age is more about human connection and building strong relationships than using jargon and pushing products. Samantha and Susan do a great job of breaking down how you can create the type of content that attracts and connects your audience.

Give it a listen here.

? Redtail Technology-Pillar Content: How to Create a Content Strategy That Scales with Zoe Kremke via Perfectly Planned Content

So many people are feeling pressure when it comes to creating enough strong content for your marketing strategy. In this webinar, Zoë Meggert discusses how to create a scalable content strategy using “pillar content.”

?Key Insight

When it comes to running a successful business, time is everything, and she breaks down how you can spend just 10-20% of your marketing time creating content by repurposing content and figuring out what you need to do to get more out of your marketing.

Give it a listen here

✏️ 10 advanced social media copywriting best practices via SproutSocial

At the foundation of every successful social media strategy is strong copywriting. And it’s important that you’re tailoring and refining your strategy to reach your target audience. 

?Key Insight

Consistently creating strong content can be a lot of work, but there are actionable tips that can really help. From getting your time back by repurposing content to using templates and more, this article from SproutSocial weighs in to help you get more out of your content strategy. And one that we talk about time and time again is the importance of repurposing. By creating a blog post, you can create a video, a social post, use it in your email marketing, podcast and more!

Get all the other tips here

? How to Make Short-Form Videos That Stand Out via HootSuite

Using videos to captivate your audience is only increasing in popularity. And people are super busy, so creating quick-hitting digestible videos is even better! 

?Key Insight

Wyzowl found that 73% of consumers like to watch short-form videos when learning about a product or service, and these best practices can really give your video strategy a boost. From paying attention to trends and posting regularly, here are 13 tips to kickstarting your marketing.

Get the infographic here.

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