We’re sharing Tuesday’s resources to help you better engage clients and prospects, no matter the channel you’re focused on. 

The complete guide to social media for businesses via SproutSocial

When it comes to building a social strategy that works, there are some key elements to keep in mind. And if done well, the ROI of social media is well worth it. Not only does it build awareness and create a sense of community but it can boost lead generation and drive sales. From setting goals to diving into your analytics, the tips in this complete guide can help.

💡Key Insight

Mastering social media and having a strong social media presence is what sets businesses apart online. And as we’ve said, social media is all about being social, so if you are able to establish a real connection with your audience across social platforms, it will really help your business.

Give the guide here.

55 Social Media Post Templates to Inspire Your Online Marketing Strategy [Infographic] via Social Media Today

Your social media strategy can have a big impact on your overall marketing strategy, but we get it…it can be difficult to consistently create strong content. These templates can provide some great inspiration to get more out of your strategy! 

💡Key Insight

Sometimes you just need a little boost or assistance to get your social strategy kickstarted. And these templates are sure to bring you the inspiration that you need and help you to adjust your messaging accordingly.

Get the infographic here

The Financial Advisor’s Guide to Writing Blogs that Grab Your Audience’s Attention via Three Crowns Marketing

Consistently writing blogs and publishing them on your firm’s website is one of the best marketing strategies out there. It showcases your expertise in the industry, drives more traffic to your website, boosts your SEO and much more! And what’s better is that it’s extremely low cost. 

💡Key Insight

Whether you are just getting started or you want to improve your current content strategy, it’s important that what you are putting out is well-written and informative. Choose an angle that will hook your audience and show rather than just tell. Use images, examples and videos to get more out of your blog.

Get the guide here

Advisors, Step Away From the Hard Sell With Samantha Russell and Susan Theder via Advisorpedia

The days of cold calling and “the hard sell” are out. Samantha Russell and Susan Theder caught up with Matt Halloran to share how to better connect with your audience. 

💡Key Insight

Remember…your prospects want a relationship with their advisor, not a sales pitch. So, it’s important that you are putting the type of content out there that attracts your audience and speak their language! Drop the jargon and create content that connects.

Learn how here.

Struggling to find the time to update your clients and prospects on everything happening with the markets and economy?

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