Happy November! ? We hope that everyone had a great Halloween ? and to help you focus after all that trick or treating and candy, we thought a “Trending This Tuesday” would do just that. From tips on social media engagement to creating customer personas and more, this article is a great way to kick off the month. 

1. The Ultimate Guide to Social Media Engagement via Social Media Today

Success on social media goes beyond simply posting…it’s all about engagement, as well! Managing engagement and communications with your followers helps turns your social media audience into brand ambassadors or even clients. And as a social media manager, here are some of the metrics that you should be measuring:

  • Likes
  • Comments
  • Followers
  • Shares
  • Retweets
  • Click-throughs
  • Direct messages
  • Favorites

Social Media Today is breaking down each in this article, so be sure to check it out.

2. How to Create a Customer Persona That Fits Your Business via Advisorpedia

Knowing your clients and their needs is incredibly important, but how well do you really know your customers? They’re such a big part of your firm’s marketing plan, and this article does a great job of breaking down the following:

  • What a customer persona is
  • How to create a customer persona
  • The type of information you should be including
  • Applying your customer persona to your marketing

We’re breaking down each one, and it can really benefit your business!

3. What is PESO and How Can Financial Advisors Use It? via Three Crowns Marketing

In the marketing world, what exactly is PESO?

It stands for Paid, Earned, Shared and Owned. This is the way you can categorize the type of media that you or your firm gets, but how do you know which type is best and how to do well in each? In this article from Justine Young, she breaks down what advisors should be sharing on each.

4. Don’t Worry About Being Different – Just Say How You Help (Distraction-Proof Advisor Idea Video #283) via Paul Kingsman

In this video, Paul Kingsman shares how you can get more clients and grow your business by worrying about your company and what you do…rather than worrying about others. Do this by:

  • Not worrying about what other advisors are doing; simply focus on what you’re doing.
  • Specifically, identifying how you help your clients.
  • Clearly communicating what help you provide, what people can expect from you, and how they will benefit from working with you.

5. How to Optimize for Competitor Brand Keywords (and Why You Should) via Entrepreneur 

How can you optimize for competitor brand keywords and use this strategy effectively? In this article, Timothy Carter breaks down how you can try to rank higher in searches including the brand names of your competitors and why it works.

So, how can you do this?

  1. Set realistic expectations
  2. Include competitor-branded terms prominently
  3. Be transparent and honest
  4. Provide relevant, helpful information
  5. Get creative
  6. Show off your brand
  7. Build powerful links

He breaks down each in this informative article.

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