It’s official — video content marketing is a necessity for financial advisors who want to remain relevant. Your prospects and clients expect your advisory to not only be experts in wealth management, they expect you to connect with them on their terms. That means speaking their language and using the mediums they prefer most like video marketing. Video creates brand engagement, increases awareness, and presents your advisory in a modern and approachable light.
There are countless studies that show the effectiveness of video marketing. According to Oberlo, 54% of consumers want more video from companies, 88% of marketers see a positive return on investment from videos, and 66% of marketers see video as a lead-generation tool. You can learn more about how video can help grow your business with this insightful video:
Not only is video marketing one of the most powerful and popular tools in your arsenal, the medium is a perfect fit for the continued growth of mobile devices. A 2020 Ericsson Mobility Report found that video makes up 63% of mobile traffic — that’s a lot of video being consumed via embedded video, social media, and platforms like YouTube. While YouTube is a platform that provides advisors with a vast audience, you can realize a healthy ROI using video in email, blog posts, social media campaigns, and many other areas of your marketing.
Video Content Marketing for Financial Services
Video marketing in financial services can reach more prospects, drive traffic, and set the stage for building relationships. So what are the best financial advisor videos for creating all this marketing magic? Financial advisor video content must be relevant to the needs of your audience. Whether you’re welcoming a visitor to your landing page or posting a community outreach event on Instagram, your content should be about what’s important to your audience. Check out this quick video and learn about five proven video topics you can use right now:
Including custom video content in your marketing strategy is a great way to engage your prospects and continue to deepen your client relationships. While the FMG Suite content library is full of high-quality video content that’s great to host on your website and share with prospects, it’s important to also include some of your own videos to add a more personal touch. We recommend creating videos that introduce clients to your team, show off your office, explain common financial questions, or show off your community involvement. Video is a fun medium to experiment with — just remember that it will still need to go through compliance.
Online video marketing doesn’t always have to be a big production, either. Consumers expect and appreciate simple, to-the-point videos that don’t waste their time. How to get your point across quickly and leave an impression is the challenge. For financial advisors, explainer videos can work well for achieving both. Explainer videos are short pieces of content that often use animation, but they can also use 3D and other production mediums. The beauty of explainer videos is not only their brevity, but their ability to capture and hold an audience’s attention.
When it comes to communication, there is no other form of content that offers the power and immediacy that video does. It is the best way to communicate complicated ideas and to establish a relationship with your audience. To get you started, here are some insights on how you can add more video to your marketing campaigns:
Now that you know what video marketing can do for financial advisors, we bet you’re ready to get started putting video to work in your advisory. Whether you take the director’s seat or let FMG Suite help you create professional, engaging content, stay relevant by making video content marketing your priority. Learn more about how we can help you harness the power of video when you get your demo today.
