Your written content is just one piece of the overall marketing puzzle. The other critical element is design. Research from Content Marketing Institute reveals that content containing relevant images gets 94% more views than content without.
In our marketing tip video, we share how you can easily (and inexpensively) create and add images and visual touches to your content to make it come alive and appear more enticing. Watch our video and then scroll down to take our poll.
Rather than use stock photography of a family or something generic, try using more meaningful elements, such as a simple chart or graph. Two great services we recommend for creating visual elements are Infogram and Canva. Infogram is a free service that allows you to create really quick mobile-responsive charts that you can use on your website or in a blog. Canva is a paid service that allows you to easily create nicely designed artwork for social media, presentations, blogs, emails, and more.
We love to share what we’ve learned from the thousands of service professionals with whom we’ve worked. Take a look at more marketing tips.