Have you heard of the book, Influence: The Psychology of Persuasion by Robert Cialdini? It’s a classic sales book that discusses how marketing and branding work together, and how you can influence potential new customers. In the book, the author lays out 6 principles of persuasion. We’ll take you through them real quick, but if you are interested in hearing dozens of examples for each concept, you’ll need to read the book. (PS: Our videos now have captions! No headphones required to get these great marketing insights.)


You can check out the book here. These principles can help you create a marketing strategy that really works. While it might feel sleazy to use persuasion and sales tactics to gain new customers, this book really just puts words to concepts you’re likely already using. Watch the video, then check out the book if you’re interested in learning more.

Taking the time to teach yourself a new way of thinking about marketing could really make a difference for your business. Marketing for financial advisors can be tricky, so we’re happy to offer as many resources as possible. Our latest ebook, Blueprint to Relationship Marketing, works hand-in-hand with this book, as it addresses the importance of building relationships with prospects and clients, and how that can help you grow. It’s a great read for anyone looking to shake up their strategies.

If you need an extra leg up, our marketing system can help you automate your marketing so you can spend less time sending emails, and more time serving your clients.