Branding. We’ve all heard the term in marketing articles, but what exactly does it mean? According to Business Dictionary, branding is “the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through marketing campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.”

Branding is an essential component of a strong marketing message and strategy. In our latest marketing tip, we talk about what it means to brand your business and how to do it. After watching the video, vote in our poll below!

Wondering if you have a brand already? If you have a value proposition, you’re on your way to a brand. To transform your value proposition into a brand, think about ways you can emphasize your value proposition through your logo, website content, social media content, and other marketing strategies.

We love to share what we’ve learned from the thousands of service professionals with whom we’ve worked. Take a look at more marketing tips.