In the simplest of terms, marketing automation refers to technology that allows you to automate, streamline, and measure your marketing workflows so you can run your business more efficiently and spend less time on time consuming marketing tasks.

In our marketing tip video, we define marketing automation for service professionals and how it can help you grow your business while spending less time and money on your marketing. Watch the video below and then scroll down to take our poll.

Marketing automation also helps you nurture relationships with leads that aren’t ready to commit to your services…yet. Studies show that companies that nurture via marketing automation generate 50% more sales-ready leads at 33% less cost, and 78% of marketers say marketing automation is most responsible for improving revenue contribution.

We love to share what we’ve learned from the thousands of service professionals with whom we’ve worked. Take a look at more marketing tips.