The Marketing Box gets trendy with its question this week! Brandon and Marina talk about emoji search and what it has to do with your marketing.

Emoji search is exactly what it sounds like, searching for web results using emojis (the little characters on your smartphone). Companies are harnessing this new search method to provide different results and along with dictation (talking into your phone), the search world is changing. While we don’t think your clients are going to be searching for you using an independent financial advisor emoji, it’s still fun to explore new changes in the marketing world and look at the experimentation taking place.

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