As defined by Small Biz Trends, native advertising is “a form of online advertising that matches the form and function of the platform on which it appears.” But what exactly does this mean? In this week’s marketing tip video, Brandon and Marina talk about the rise of native advertising and the opportunity it provides advisors to reach new audiences.

While native advertising and content marketing aren’t interchangeable, you can approach them from similar angles, focusing on providing educational content, as opposed to blatant self-promotional advertising.

We love to share what we’ve learned from the thousands of financial professionals with whom we’ve worked. Take a look at more marketing tips.