If content is the king of marketing, whitepapers are the crown. Whitepapers, which also can be called eBooks, are longer pieces of content that provide in-depth information on a specific topic. Typically ranging between five and 20 pages, whitepapers are typically gated content, so they offer a great opportunity to gather more leads and contacts.

In this week’s marketing tip, Craig and Brandon share how you can use whitepapers to boost your content marketing efforts.


We love to share what we’ve learned from the thousands of financial professionals with whom we’ve worked. Take a look at more marketing tips.