A few weeks ago, we discussed the four types of content advisors should include in their marketing strategy: Canned, Curated, Custom, and Celebrity.

Today we are talking about that fourth “C” – celebrity. And by celebrity, we mean you, the advisor, as the celebrity – not Brad Pitt. You can become a celebrity in your industry and community by guest blogging! In this video, we discuss how guest blogging can help build up your credibility, and the steps you can take to get started!



A great content strategy is varied and updated frequently. How do you include blogging in your marketing strategies? Sharing videos, blogs, whitepapers, and presentations with prospects and clients can help you build up your online presence and ultimately increase your AUM. Looking to boost the content on your site? We can help.