*We have discontinued this FMG product.
A professional app goes hand-in-hand with a mobile-responsive website and successful email campaign. All of these aspects of content marketing tie together because they all make it easier to reach out to clients, stay updated on industry trends, and foster relationships with clients in the digital space. According to Localytics, the amount of time people spend using apps has increased by 21% since last year and there are 224 million monthly active app users in the US. This information is relevant to our service professionals because if they are taking advantage of our mobile app, they are also taking advantage of connections to this massive population.
There are three main reasons why clients will enjoy using your app:
1. An app provides the opportunity to connect in real-time
Like social media, a mobile app offers another chance to connect with your clients about updates to your practice. Our apps offer push notifications, which means that the moment you publish an update, the clients that have your app will receive that update. Our customers have shared that they’ve used this handy feature to update their clients about office hours changing, wishing them well wishes during the holidays, or updating them on breaking news in their industry.
2. Apps are extremely popular
Smart Insights found that smartphone users spend 89% of their time in apps, compared to 11% using mobile web. Just as it’s important to keep your website up-to-date and mobile-responsive, it’s important to utilize your app as well. With a simple tap, clients can ask questions, request appointments, and get answers, all in one location. Also, the FMG Suite app come loaded with videos to educate and entertain on the go.
3. Apps are easily accessible, both for clients and prospects
Our apps are available for download in Apple’s App Store and the Google Play Store, meaning that clients can download your app right to their mobile devices with a few easy clicks. Also, users can share your app with their friends and family, and because it is easily accessible and free to download, it will help you generate leads and new business. Mobile app usage grew a stunning 76% in 2014 because they are quick, easy, and a great way to engage with your clients and stay on the cutting edge of technology.
At FMG Suite, we take pride in our updated tools and streamlined digital marketing process. Service professionals enjoy the experience of coming to us as a “one-stop shop” for all their content marketing needs.
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