Market in Motion Blog


3 Key Benefits of Episodic Content

Blogging Basics & Strategies for Financial Advisors, Content 0 Comments

shutterstock_363709736In 2014, researchers did a study on how the brain processes suspense and they concluded that suspense made 69% of the subjects come back for more. They found that when someone is viewing something suspenseful, their attention focuses on the story at hand.

So what does this mean for content marketing? We’re not writing book series or creating TV shows, so why does suspense matter? The answer: episodic content. Episodic content is memorable, long-lasting, and sharable.

1. Episodic Content is Memorable

We all have the stories that we heard when we were children, maybe over a campfire or in grandma’s kitchen, that still resonate with us decades later. Something about them clicked and we continue to tell them to others. Usually, these stories are well-developed and memorable because we are invested in the outcome.

Content marketing’s goal is similar: make people remember what you are saying so they will come back to your site or share it with others. And through episodic content in particular, marketers can extend a story and make it that much more salient.

Adding cliffhangers or calls to action at the end of your episodic content will also make it more memorable because people will want to tune into the next installment. Like the example in the beginning of this blog, the suspense will keep them coming back for more.

2. Episodic Content Makes Your Strategy Last Longer

We’ve talked before about the short lifespan of content, and strategies marketers can use to reuse and recycle their content. Creating episodic content is one way to do that in a new and creative fashion.

Imagine a blog post. Now, what if you could break that blog post and extend it into a story. Instead of having one post, you now have 5 or so short ideas that you can share in episodes. Through strategic planning and cliffhanging details, you just extended the life of a single post five times. You can see how this strategy could add up to some substantial extensions.

3. Episodic Content is Sharable

While most content is sharable, readers will feel more inclined to share content if it resonates with them and they enjoy the beauty of the story. It’s rare for people to share a traditional advertisement or self-promoting social post, but they share stories all the time. We’re sure you’ve seen “How This Couple Saved a Baby Panda” or “Check Out This Car Transformation” scattered around your Facebook Newsfeed because these articles tell a story and even if they’re advertisements, they are a new twist on the traditional model.

The Content Marketing Institute does a great job of explaining the importance of storytelling in content. The main ideas are that words spark emotion in readers and that storytelling is human nature. Episodic is a perfect way to capitalize on this marketing strategy because it gives you a chance to develop a cast of characters, flesh out plot lines, and satisfy your readers with a powerful ending.

There are many benefits of episodic content, including being memorable, long-lasting, and shareable. It is also a relatively new content marketing strategy, meaning that you will be seen as a pioneer in the financial marketing world if you pick up on it early. The trend may be new, but it will stick around for a while because of its ability to tap into our human nature.


Related Content

Back to blog list


Join Discussion

Still Have Questions?

You've Been April Fooled!

While we can't help you with your wardrobe (sorry), we can help you become an amazing marketer. Click below to check out some of our latest resources. And thanks for playing!

Make Me a Great Marketer

Become a Marketing Master

Sign up for our marketing e-newsletter to receive marketing tips for financial professionals, including exclusive whitepapers, broadcast invites, and other content.

Privacy Policy

Get a Sample Email Campaign

The best way to experience FMG Suite Campaigns is to receive one the same way that your clients and prospects receive them — in your email inbox. Let us send you one today!

Privacy Policy

Get 1 Month Free

Receive your first month of our Monthly Market Insights campaign for free.

Privacy Policy

Experience The FMG Suite Difference!

Tell us a little about yourself and an expert will reach out to you and walk you through our award winning automated marketing platform.

Privacy Policy

Experience The FMG Suite Difference!

Tell us a little about yourself and an expert will reach out to you and walk you through our award winning automated marketing platform.

Privacy Policy

How is Your Business Listed?

Check the consistency of your online business information with help from our listings scan.

Enter business information to scan below:

Business Name *
Street Address *
City *
State *
Phone *
Scan Now

Want to kick the tires first?
Check out our Free 7-day Trial.
No credit card required to start.

Privacy Policy

Get Started with Copywriting

An expert will reach out right away to help you craft your content

Privacy Policy

Learn More About Pre-Designed Pages

Enter your contact info below and an expert will be in touch soon.

Privacy Policy

Get Started with Custom Video

An expert will reach out right away to help you create your content

Privacy Policy

Let's Build Your Suite

An expert will reach out right away to help you build your suite!

Privacy Policy

A Truly Free 7-Day Trial

No Credit Cards. No Downloads. No Commitments. No Strings Attached.

Sign up now and you’ll be up and running on our integrated and automated marketing platform in a matter of minutes.

  • This field is for validation purposes and should be left unchanged.

Copywriting Sample

Distill Your Niche

"...while they can’t turn back the clock and address these issues beforehand - such as increasing their spouse’s life insurance or saving more - there are ways to take control and feel more confident in their future.
When working with widows, there are a few first steps I recommend taking:

1. Get Organized
Whether or not you handled all of your family’s finances, some, or none, the first step is to organize your financial documents. Before you can determine how to budget and what steps to take, you have to first understand where you stand financially. If you are having trouble translating your investment account statements, a financial advisor can help you understand what your documents mean. You’ll want to copy and safeguard your important documents and review life insurance policies with a trusted advisor.

2. Budget for a Single Income
More than half of widows have difficulty adjusting to a single income. This may because they haven’t reevaluated their bills and expenses and adjusted..."

View Complete Sample

Copywriting Sample

Consistent Messaging

"...Once we understand your family’s current circumstances, goals, and unique needs, we develop strategies to help preserve and potentially grow your wealth and take over the time-consuming tasks associated with managing your complex financial affairs. Working with a family office can benefit families in a number of ways, including:

  • Preserving wealth through proactive management and appropriate strategies
  • Mitigating risk by diversifying investments
  • Assisting with the transfer of wealth from one generation to the next through strategic asset allocation and estate planning..."

View Complete Sample

Copywriting Sample

Unique Articles in Your Voice

"...More than likely, you have a clear understanding of your relationship with your doctor or your dentist. You pay a fee and, in return, you receive a service, including advice and recommendations based on your individual situation. It would make sense then for your relationship with your financial advisor to be the same; but for many, that’s not the case.

At Financial Guideposts, we’ve noticed a trend: that the general public does not understand the relationship they have with their financial advisor. We want to change that. We believe there are two critical aspects you should understand when working with a financial advisor: how he or she gets paid and what services he or she provides..."

View Complete Sample
FMG Suite