Market in Motion Blog


3 Tricks Financial Advisors Can Learn From Google AMP

Blogging, Branding, Design, General Marketing, Technology, Website 0 Comments

What is Google AMP?

Early last year Google released a new online publishing format called AMP as a competitor to Facebook’s Instant Articles. It has brought about a huge change in site load times, especially on mobile devices, which has proven to have a major effect on user engagement.

So why are we telling you about AMP? We understand that you are a busy financial advisor and we don’t expect you to start coding in AMP or even use it directly in your advertising. Marketing tricks for advisorsBut AMP has been extremely successful. There are several things that AMP does to increase that engagement ratio that you can reflect in your own online efforts.

1. Keep it simple

Google AMP lays out information in a straightforward and clean structure. Picture, title, short description; all in a simplistic box with enough space that it doesn’t run into the next entry. Your eye takes in the whole thing at the same time. When designing a homepage for your website, try to emulate this simplicity. The days of overcrowded home pages with long blocks of text and distracting optics are gone. Marketing superstar guru, Neal Patel, said that a homepage does not need any more than 400 words of quality keyword oriented text. 400 words may even be too much in some cases.

2. Keep mobile in mind

Google AMP is an effort to take advantage of the huge shift to mobile happening right now. According to Search Engine Land, 60% of searches come from a mobile device. If your content does not display correctly on a smartphone and tablet, you’re not marketing to over half of your prospective clients. Make sure that you are using software optimized for mobile.

3. Go after voice searches

Google AMP is not just optimized for mobile, but it is also optimized for the new ways that people are using it. Not only are people searching on their mobile devices more than desktops, but they are also using the voice search feature more than ever before. With the new rise of in-house assistants like Google Home and Amazon’s Alexa, voice searches will soon become the norm. Ask your clients what questions they might ask a search engine to find your services. Write the question down verbatim and write a blog post answering the question.

Google AMP is a fascinating new piece of technology which is not only changing the way we interact with the Internet, but also has valuable lessons to teach us about how to present our best selves online. Learn more about Google AMP in this Marketing Tips video.


<!– / OptinMonster →

Related Content

Back to blog list


Join Discussion

Still Have Questions?

You've Been April Fooled!

While we can't help you with your wardrobe (sorry), we can help you become an amazing marketer. Click below to check out some of our latest resources. And thanks for playing!

Make Me a Great Marketer

Become a Marketing Master

Sign up for our marketing e-newsletter to receive marketing tips for financial professionals, including exclusive whitepapers, broadcast invites, and other content.

Privacy Policy

Get a Sample Email Campaign

The best way to experience FMG Suite Campaigns is to receive one the same way that your clients and prospects receive them — in your email inbox. Let us send you one today!

Privacy Policy

Get 1 Month Free

Receive your first month of our Monthly Market Insights campaign for free.

Privacy Policy

Experience The FMG Suite Difference!

Tell us a little about yourself and an expert will reach out to you and walk you through our award winning automated marketing platform.

Privacy Policy

Experience The FMG Suite Difference!

Tell us a little about yourself and an expert will reach out to you and walk you through our award winning automated marketing platform.

Privacy Policy

How is Your Business Listed?

Check the consistency of your online business information with help from our listings scan.

Enter business information to scan below:

Business Name *
Street Address *
City *
State *
Phone *
Scan Now

Want to kick the tires first?
Check out our Free 7-day Trial.
No credit card required to start.

Privacy Policy

Get Started with Copywriting

An expert will reach out right away to help you craft your content

Privacy Policy

Learn More About Pre-Designed Pages

Enter your contact info below and an expert will be in touch soon.

Privacy Policy

Get Started with Custom Video

An expert will reach out right away to help you create your content

Privacy Policy

Let's Build Your Suite

An expert will reach out right away to help you build your suite!

Privacy Policy

A Truly Free 7-Day Trial

No Credit Cards. No Downloads. No Commitments. No Strings Attached.

Sign up now and you’ll be up and running on our integrated and automated marketing platform in a matter of minutes.

  • This field is for validation purposes and should be left unchanged.

Copywriting Sample

Distill Your Niche

"...while they can’t turn back the clock and address these issues beforehand - such as increasing their spouse’s life insurance or saving more - there are ways to take control and feel more confident in their future.
When working with widows, there are a few first steps I recommend taking:

1. Get Organized
Whether or not you handled all of your family’s finances, some, or none, the first step is to organize your financial documents. Before you can determine how to budget and what steps to take, you have to first understand where you stand financially. If you are having trouble translating your investment account statements, a financial advisor can help you understand what your documents mean. You’ll want to copy and safeguard your important documents and review life insurance policies with a trusted advisor.

2. Budget for a Single Income
More than half of widows have difficulty adjusting to a single income. This may because they haven’t reevaluated their bills and expenses and adjusted..."

View Complete Sample

Copywriting Sample

Consistent Messaging

"...Once we understand your family’s current circumstances, goals, and unique needs, we develop strategies to help preserve and potentially grow your wealth and take over the time-consuming tasks associated with managing your complex financial affairs. Working with a family office can benefit families in a number of ways, including:

  • Preserving wealth through proactive management and appropriate strategies
  • Mitigating risk by diversifying investments
  • Assisting with the transfer of wealth from one generation to the next through strategic asset allocation and estate planning..."

View Complete Sample

Copywriting Sample

Unique Articles in Your Voice

"...More than likely, you have a clear understanding of your relationship with your doctor or your dentist. You pay a fee and, in return, you receive a service, including advice and recommendations based on your individual situation. It would make sense then for your relationship with your financial advisor to be the same; but for many, that’s not the case.

At Financial Guideposts, we’ve noticed a trend: that the general public does not understand the relationship they have with their financial advisor. We want to change that. We believe there are two critical aspects you should understand when working with a financial advisor: how he or she gets paid and what services he or she provides..."

View Complete Sample
FMG Suite