Screen Shot 2016-01-04 at 2.54.16 PMCongratulations! Chances are if you’re reading this article you are the proud parent of a new FMG Suite website. Hopefully you are as proud of your new site as we are, and you want to show it off to your contacts. We suggest sending out an email to all your clients and prospects announcing the new site, explaining to them what’s new, and thanking them for visiting.

Before you announce your website to the world, double-check that everything is in order. Do your links head to where they are supposed to? Are all your images formatted correctly? Has your content been proofread?

Once you are confident with your site, draft up an email announcing the launch. We have included a sample at the end of this article. We all know that having a website is nothing new in today’s world. Instead of emphasizing the launch of a site, focus on what’s special about it and what viewers can expect. Explain what they will be able to find on your site (such as our informative content library) and what’s different compared to your old site. The goal is to drive traffic from your email to your actual website.

Lastly, it’s important not to demand viewers visit your new site. We suggest using polite phrases instead. Some examples are:

  • “I hope you get the chance to view my new site.”
  • “I encourage you to explore the new features I have added.”
  • “I thank you in advance for visiting.”

These phrases still show what you want your clients to do (visit your site) but they aren’t as demanding as phrases like “visit now” or “check it out today.” You may also want to add other calls to action, such as encouraging viewers to visit you on social media, read your blog, or subscribe to your email newsletter.

Once again, congratulations on choosing to build a site with the leader in digital marketing for service professionals, FMG Suite.

Here is a sample of an announcement email that one of our customers sent out to his contacts:

One of the reasons I was drawn to this industry 35 years ago, and why I love what I do, is because I understand the complexities of the business and want to reach out to others who are concerned about their future.

I have been working on a new website that encompasses what my practice stands for, and I hope you have the chance to look it over. My mission from the beginning has always been simple — provide clients with the resources they need to work toward their personal goals and secure a future for themselves and their families.

If you are a client of mine, I thank you for entrusting me with the privilege of managing your business. If you are not yet a client and are looking to take control of your future, I encourage you to take the first step and reach out to me for a complimentary consultation. There are few things more valuable to you and your family than having confidence in your future, and I hope to help provide this confidence through my professional services.

Thank you,

Jim

To get started, we’ve created this simple template that you can use as is or customize to your client base:

Hello,

We are excited to announce the launch of our brand new website! We have created our new site to improve the level of service we offer, make it easier to get in touch, and provide you with valuable financial information.

Our site features hundreds of videos, articles, and calculators to educate, entertain, and answer your questions. New content will appear on a regular basis, so take a moment to bookmark our site and come back often. If you see anything there that sparks your interest, or if you have any questions or concerns, send us an email or give us a call. You can also use the easy navigation to log into your client account or send us a message.

Please feel free to share our new website with family and friends. We are never too busy to help someone important to you!

We hope you enjoy the new website.

Best Regards,

Your Name