Market in Motion Blog

 
 

7 Simple Ways to Immediately Boost Your Email Marketing ROI

Email Marketing 0 Comments

shutterstock_265101260

We all know that email marketing offers an incredible ROI – about $40 for every $1 spent. But it’s possible to milk the money-making machine that is email marketing even further.

Here are seven quick and simple ways you can immediately boost your email marketing results and return on investment:

1. Optimize for Mobile

When 53% of emails are opened on a mobile device (and with that number continuing to grow every year), your emails have to be mobile-optimized, and there’s no ifs, ands, or buts about it. In fact, 75% of email subscribers say they are highly likely to delete emails that do not render well on mobile devices. The easiest way is using an email campaigns platform that automatically makes your email templates and messages mobile-friendly. Even when using a mobile-friendly platform, if you are creating your own messages or designs, test your email and make sure it appears correctly on a mobile device before sending.

2. Personalize

On average, people receive more than 100 emails each day. The best way yours can stand out is through personalization. Consumers expect unique messaging tailored to them. The most obvious way to personalize is to use your contact’s first name in the subject line or body of the email. Segmenting your email lists is another way to personalize your messages in a more sophisticated manner than simply adding a name to an email. Create subgroups within your lists based on various demographics, from age and profession to hobbies and geographic location, depending on the content you send or the results want to achieve.

3. Survey Your Contacts

While this can take some time, the end results are worth the work. Once a year, survey your contacts and clients regarding your email marketing. Either in meetings with clients or through an email, survey your contacts with questions such as:

  • How often do you want to receive emails?
  • What type of content would you like to see more or less of?
  • What time and day of week do you prefer to receive emails?
  • Do you have any friends or family you think would enjoy receiving these emails?

While statistics and research are helpful, nothing beats cold, hard facts straight from your client base.

4. Add Images and Video

A strong email campaign that gets results doesn’t look like your standard email. It should include visual elements, including images and video. A Skyword study found that total views of their content increased by 94% when they included at least one image. Why? Visuals make people stop and think. They consume the image and, if it’s a good image, they look at the rest of your message. Along with images, video is the favored communication method among most Internet users. People are 10 times more likely to engage, embed, share, and comment on video content than other types of content. Furthermore, using the word “video” in your email subject line can boost open rates by 19% and click-through rates by 65%.

5. Provide Value

The easiest way to lose prospects and see an increase in unsubscribe rates is by turning your emails into a sales pitch. The goal and expectations of your email marketing shouldn’t be to sell your services. It should be to sell you as a trusted and knowledgeable professional who can solve people’s problems. Your email messages should provide valuable content that alleviates pain points and brings up questions. If the content is strong enough, your readers will pick up the phone or email you for more information. Give 90% of what you know away and encourage people to contact you for the other 10%.

6. Include a Call to Action

If your analytics show that people are opening your emails but not clicking through, it’s likely because you lack a strong (or any) call to action. While your recipient may read your email and find it interesting, if you don’t prod them to take the next step, they likely won’t, either because they don’t know there is a next step or they don’t know what the next step is. Every email should include a call to action – preferably a visually engaging button – that encourages readers to take the next step, whether that’s reading more content on your website, signing up for your next community event, or contacting you for a consultation.

7. Proofread and Test

We’ve all heard the horror stories regarding misspellings and grammatical errors. Not only are they embarrassing, but they’re also unprofessional and can detract from the rest of your message. The absolute simplest way to improve the results of your email marketing is to proofread for any errors and test for mobile and desktop views.

Weekly marketing tips

  • This field is for validation purposes and should be left unchanged.

Related Posts



Back to blog list

Tags



Join Discussion

Still Have Questions?

Become a Marketing Master

Sign up for our marketing e-newsletter to receive marketing tips for financial professionals, including exclusive whitepapers, broadcast invites, and other content.

 
Privacy Policy

Get a Sample Email Campaign

The best way to experience FMG Suite Campaigns is to receive one the same way that your clients and prospects receive them — in your email inbox. Let us send you one today!

 
Privacy Policy

Get 1 Month Free

Receive your first month of our Monthly Market Insights campaign for free.

 
Privacy Policy
 
 

Let's Build Your Suite

An expert will reach out right away to help you build your suite!

 

Want to kick the tires first?
Check out our Free 7-day Trial.
No credit card required to start.

Privacy Policy

How is Your Business Listed?

Check the consistency of your online business information with help from our listings scan.

Enter business information to scan below:

Business Name *
Street Address *
City *
State *
ZIP *
Phone *
Scan Now
 

Want to kick the tires first?
Check out our Free 7-day Trial.
No credit card required to start.

Privacy Policy

Get Started with Copywriting

An expert will reach out right away to help you craft your content

 
Privacy Policy

Get Started with Custom Video

An expert will reach out right away to help you create your content

 
Privacy Policy

Let's Build Your Suite

An expert will reach out right away to help you build your suite!

 
Privacy Policy

Copywriting Sample

Distill Your Niche

"...while they can’t turn back the clock and address these issues beforehand - such as increasing their spouse’s life insurance or saving more - there are ways to take control and feel more confident in their future.
When working with widows, there are a few first steps I recommend taking:

1. Get Organized
Whether or not you handled all of your family’s finances, some, or none, the first step is to organize your financial documents. Before you can determine how to budget and what steps to take, you have to first understand where you stand financially. If you are having trouble translating your investment account statements, a financial advisor can help you understand what your documents mean. You’ll want to copy and safeguard your important documents and review life insurance policies with a trusted advisor.

2. Budget for a Single Income
More than half of widows have difficulty adjusting to a single income. This may because they haven’t reevaluated their bills and expenses and adjusted..."


View Complete Sample
 

Copywriting Sample

Consistent Messaging

"...Once we understand your family’s current circumstances, goals, and unique needs, we develop strategies to help preserve and potentially grow your wealth and take over the time-consuming tasks associated with managing your complex financial affairs. Working with a family office can benefit families in a number of ways, including:

  • Preserving wealth through proactive management and appropriate strategies
  • Mitigating risk by diversifying investments
  • Assisting with the transfer of wealth from one generation to the next through strategic asset allocation and estate planning..."


View Complete Sample
 

Copywriting Sample

Unique Articles in Your Voice

"...More than likely, you have a clear understanding of your relationship with your doctor or your dentist. You pay a fee and, in return, you receive a service, including advice and recommendations based on your individual situation. It would make sense then for your relationship with your financial advisor to be the same; but for many, that’s not the case.

At Financial Guideposts, we’ve noticed a trend: that the general public does not understand the relationship they have with their financial advisor. We want to change that. We believe there are two critical aspects you should understand when working with a financial advisor: how he or she gets paid and what services he or she provides..."


View Complete Sample
 
FMG Logo

Start Today