Market in Motion Blog

 
 

3 Simple Ways to Boost Engagement Rates

Social Media 0 Comments

social media creativityThey say a picture is worth a thousand words, so how many words is an infographic worth? How about a video? Studies show that readers are more likely to retain information presented visually rather than merely through text, which is why it’s important to add visuals to your website and social content. Depending on the message, there are different ways to convey information visually.

Infographics

Infographics are a wonderful way to share a lot of information in a succinct manner and they are a lot more versatile than text alone. Marketers often use infographics to convey statistics, data, and other concepts that may be hard for an audience to process right away. An image helps lay out of the most important points in a fun, engaging manner. If you would like to create your own infographic for your site or social media, check out Piktochart.

Calls to Action

We’ve explained the importance of calls to action and how to craft them in our previous blog posts, but we haven’t shared how to take the next step with your CTAs. Rather than just adding “Contact Us” at the bottom of your website, try creating a call to action graphic to draw your viewer’s attention. It has been shown that bright colors increase reader’s motivation to take action by up to 80%, which is why a bold CTA is a beneficial way to use visual content for service professionals.

Videos

Videos are the bread and butter of FMG’s content marketing for a reason. According to a report by Adobe, 51% of marketers consider video the most effective form of visual content. They are what we call “sticky” elements because they keep viewers on your page longer, meaning that they learn more about your company and will be more motivated to take the next course of action. We populate our content library with videos tailored to service professionals because we understand the power they can have on a content marketing strategy.

Visual content is an excellent way to complement your written content on social media and your website. When used properly, the two can draw visitors in, make them stay longer on your site, and motivate them to take action.

Weekly marketing tips

  • This field is for validation purposes and should be left unchanged.

Related Posts



Back to blog list



Leave a Reply

Be the First to Comment!

Notify of
avatar

wpDiscuz

Still Have Questions?

Become a Marketing Master

Sign up for our marketing e-newsletter to receive marketing tips for financial professionals, including exclusive whitepapers, broadcast invites, and other content.

 
Privacy Policy

Get a Sample Email Campaign

The best way to experience FMG Suite Campaigns is to receive one the same way that your clients and prospects receive them — in your email inbox. Let us send you one today!

 
Privacy Policy

Get 1 Month Free

Receive your first month of our Monthly Market Insights campaign for free.

 
Privacy Policy

Let's Build Your Suite

An expert will reach out right away to help you build your suite!

 

Want to kick the tires first?
Check out our Free 7-day Trial.
No credit card required to start.

Privacy Policy

How is Your Business Listed?

Check the consistency of your online business information with help from our listings scan.

Enter business information to scan below:

Business Name *
Street Address *
City *
State *
ZIP *
Phone *
Scan Now
 

Want to kick the tires first?
Check out our Free 7-day Trial.
No credit card required to start.

Privacy Policy

Get Started with Copywriting

An expert will reach out right away to help you craft your content

 
Privacy Policy

Get Started with Custom Video

An expert will reach out right away to help you create your content

 
Privacy Policy

Let's Build Your Suite

An expert will reach out right away to help you build your suite!

 
Privacy Policy

Copywriting Sample

Distill Your Niche

"...while they can’t turn back the clock and address these issues beforehand - such as increasing their spouse’s life insurance or saving more - there are ways to take control and feel more confident in their future.
When working with widows, there are a few first steps I recommend taking:

1. Get Organized
Whether or not you handled all of your family’s finances, some, or none, the first step is to organize your financial documents. Before you can determine how to budget and what steps to take, you have to first understand where you stand financially. If you are having trouble translating your investment account statements, a financial advisor can help you understand what your documents mean. You’ll want to copy and safeguard your important documents and review life insurance policies with a trusted advisor.

2. Budget for a Single Income
More than half of widows have difficulty adjusting to a single income. This may because they haven’t reevaluated their bills and expenses and adjusted..."


View Complete Sample
 

Copywriting Sample

Consistent Messaging

"...Once we understand your family’s current circumstances, goals, and unique needs, we develop strategies to help preserve and potentially grow your wealth and take over the time-consuming tasks associated with managing your complex financial affairs. Working with a family office can benefit families in a number of ways, including:

  • Preserving wealth through proactive management and appropriate strategies
  • Mitigating risk by diversifying investments
  • Assisting with the transfer of wealth from one generation to the next through strategic asset allocation and estate planning..."


View Complete Sample
 

Copywriting Sample

Unique Articles in Your Voice

"...More than likely, you have a clear understanding of your relationship with your doctor or your dentist. You pay a fee and, in return, you receive a service, including advice and recommendations based on your individual situation. It would make sense then for your relationship with your financial advisor to be the same; but for many, that’s not the case.

At Financial Guideposts, we’ve noticed a trend: that the general public does not understand the relationship they have with their financial advisor. We want to change that. We believe there are two critical aspects you should understand when working with a financial advisor: how he or she gets paid and what services he or she provides..."


View Complete Sample
 
FMG Logo

Start Today