Blogging is a proven way for financial advisors to connect with prospects and clients. Prospects are actively searching for information, advice, and the best financial advisor for their wealth-building needs. Clients want timely and informative content to help them stay abreast of trends and other financial services industry news and insights. The combined efforts of appealing to clients and prospects with relevant blog topics will establish credibility, trust, and, ultimately, increased AUM.

Interesting and engaging blog topics and the right blog strategy are key components of creating a broad online presence. Your blog is the platform that helps you stand out in a highly competitive industry by differentiating your brand from the scores of other financial advisors and firms.

FMG Suite's “Market in Motion” Blog is a one-stop resource that features topics from blogging basics to in-depth strategies to help financial advisors harness the power of digital engagement through blogging. You'll learn about things such as SEO, compliance in blogging, branding, Google trends, and much more from industry leaders, information technology experts, and professional bloggers and marketers.

The Modern Advisor’s Guide to Content Marketing

Even if marketing trends and technology never stop changing, the one fundamental that remains constant is storytelling. If you can bring prospects into the story of your business, they will want to be a part of it.  In this seven-part series, our Lead Elevate Marketing Strategist, Will Gunn, shares…

The Communication Pyramid

In my last blog, It’s Good to Be Content King, we spoke about several rules advisors should follow when building a communication plan. Those rules are a great place to start, but where will all of that content come from?  The good news is there is a final rule for that too, and it’s something I…

It’s Good to be Content King

Imagine sitting down at your desk and opening your email app.  More than 100 unread emails are sitting before you, waiting to be opened. Some are from unsubscribed newsletters, some are from wholesalers, some are from marketing agencies looking to improve the SEO of your website, and some are from…

A Financial Advisor’s Guide to Inbound Marketing

Imagine you’re a taxi driver. If you leave your car parked in your driveway, what are the odds someone is going to knock on your front door asking for a ride? It isn’t going to happen. Taxi drivers need to take their cars out and drive through town. They have to put themselves where the people are.…

8 Reasons Why Relevant Advisors Embrace Digital Marketing

Here is a fact: The world is constantly changing. Here is another fact: If advisors don’t change with it, they will be outpaced by their competition and robo-advisors. Digital marketing used to be complicated. In the beginning, understanding how it worked almost required a doctorate in computer…

two men sit at desk writing notes with open laptops

3 Benefits of Content Marketing for Financial Services Professionals

In the digital age, the secret to growing a financial advisory is no longer seminars and mailers. Instead, it’s content marketing. When seeking to select a financial services provider, clients and prospects look for informed sources who take time to educate them on the topics they need to know…

Beginners Guide to Digital Marketing for Financial Advisors

As reported by Investment News, 25% of financial advisors plan to add digital marketing this year, and 29% of advisors have already incorporated these channels. Now let’s look at the stats for all small business owners – only 1 in 5 SMBs doesn’t use digital marketing yet. Why are advisors so much…

Blogging Strategies for Advisors – Webinar Replay

 69% of businesses say blogging is their #1 source of lead generation. That’s quite a statistic for a tool once dubbed “online journaling.” In the digital marketplace, blogging is the driving force behind business branding and growth. What makes it so effective? Studies show that the most…

A Week in The Life of a Successful Financial Advisor: Rafi Rodriguez

 We love to discover more about how our clients are using FMG Suite to grow their business. One of our very active users is Rafi Rodriguez of Rodriguez Financial Strategies, LLC in Beavercreek, Ohio. Rafi has been using FMG Suite for over 7 years now and cites it as one of the main factors…

A Week in The Life of a Successful Financial Advisor: Nicole Burdick

 We love to discover more about how our clients are using FMG Suite to grow their business. In this webinar, we will meet one of our super-users at Waddell & Reed, Nicole Burdick. Nicole is successfully navigating the highly competitive field of financial services by using automated…