Blogging is a proven way for financial advisors to connect with prospects and clients. Prospects are actively searching for information, advice, and the best financial advisor for their wealth-building needs. Clients want timely and informative content to help them stay abreast of trends and other financial services industry news and insights. The combined efforts of appealing to clients and prospects with relevant blog topics will establish credibility, trust, and, ultimately, increased AUM.

Interesting and engaging blog topics and the right blog strategy are key components of creating a broad online presence. Your blog is the platform that helps you stand out in a highly competitive industry by differentiating your brand from the scores of other financial advisors and firms.

FMG Suite's “Market in Motion” Blog is a one-stop resource that features topics from blogging basics to in-depth strategies to help financial advisors harness the power of digital engagement through blogging. You'll learn about things such as SEO, compliance in blogging, branding, Google trends, and much more from industry leaders, information technology experts, and professional bloggers and marketers.

Why Should Financial Advisors Guest Blog?

A few weeks ago, we discussed the four types of content advisors should include in their marketing strategy: Canned, Curated, Custom, and Celebrity. Today we are talking about that fourth "C" - celebrity. And by celebrity, we mean you, the advisor, as the celebrity - not Brad Pitt. You can become a…