Blogging is a proven way for financial advisors to connect with prospects and clients. Prospects are actively searching for information, advice, and the best financial advisor for their wealth-building needs. Clients want timely and informative content to help them stay abreast of trends and other financial services industry news and insights. The combined efforts of appealing to clients and prospects with relevant blog topics will establish credibility, trust, and, ultimately, increased AUM.

Interesting and engaging blog topics and the right blog strategy are key components of creating a broad online presence. Your blog is the platform that helps you stand out in a highly competitive industry by differentiating your brand from the scores of other financial advisors and firms.

FMG Suite's “Market in Motion” Blog is a one-stop resource that features topics from blogging basics to in-depth strategies to help financial advisors harness the power of digital engagement through blogging. You'll learn about things such as SEO, compliance in blogging, branding, Google trends, and much more from industry leaders, information technology experts, and professional bloggers and marketers.

what happens in your brain when you hear a story

What Happens To Our Brains When We Hear A Story

  Storytelling is all the rage in marketing talk. But why is it important? It turns out that is much more than just the current buzzword. A story has a very specific effect on the human brain, an effect that can be a powerful tool for communicating to your audience. Join Kirk Faulkner and…

How Do You Find An Audience?

  Without an audience, your marketing will just be an exercise of screaming into the void. No one wants that! In this video, Brandon Brown and Kirk Faulkner talk about how you can find the right kind of person and deliver them the right kind of message so you can grow your audience and your…

authentic financial advisor

How to Create an Authentic Brand Experience

Authenticity is one of those concepts that are easy to talk about but incredibly difficult to achieve in practice. Finding authenticity in your marketing is a prolonged and concerted effort to first say who you intend to be as a company and then to follow through on that plan. Provided you are an…

personalizer your blog

How Do I Personalize a Blog Post?

Blogging can be the backbone of a vibrant content strategy. So how do you make sure your blogs stand out from the rest of the content online? You need to be using all of the tools available to personalize blog posts for your website. Brandon Brown and Pamela Wheeler get into how you can use…

What Are Some Major Content Sins?

  It's time for content marketing confession. What are the sins that get committed when advisors (and all marketers) create content? Join Kirk Faulkner and Brandon Brown as they discuss some of the worst transgressions that show up when people create content. Once you've seen their…

How to Use Google Trends to Create Content

  In addition to their search engine capabilities, Google offers a lot of great tools that you can use to aid you in your efforts to create content. One of the most interesting and powerful is Google Trends, a powerful tracking tool that can tie you into the popularity of certain key…

Why You Should Start a Blog in 2018

For those advisors who want to see tremendous growth in their content marketing efforts this year we have this challenge: Start a blog. Why is starting a blog such an important and effective action for you to take? Join Kirk Faulkner and Brandon Brown as they discuss the benefits of making…

How to Edit Like a Pro

Hemmingway is supposed to have once said, "Write drunk, edit sober." It was clear he believed editing was important. But how do you edit like a professional writer? In today's Marketing Tip, Brandon Brown and Kirk Faulkner talk a little bit about what makes for a good editing session and how…

marketing rhythm cadence

How to Establish an Email and Posting Rhythm in Your Content Marketing

Once an advisor starts implementing a content marketing strategy, it doesn't take long before they begin to wonder how often they should be posting new content and how often they should be emailing their contact list. The rate at which blogs are posted and emails are sent is often referred to as a…

How to Make Content Go Viral

 For those of us who go to all the trouble of creating content, the idea of it going viral is the holy grail. But how does that even happen? Is it just luck of the draw or are there are actual strategies that advisors can do to increase the odds that a piece of content is going to catch on? Join…

Learn How to Write Great Blogs for Your Financial Clients

Successful content marketing through blogging relies on some basic tenets such as optimum length, keywords, titles, and many other factors designed to increase your blog's visibility. But getting noticed is just part of the equation. To be relevant to prospects and clients, you must take the time to learn how to write great blogs.

In addition to the "nuts and bolts" of blogging, our blog features insights and tips for creating great content that your prospects and clients will revisit and share, establishing you as an authority in the financial services industry. From injecting your personality and distinct approach to wealth building to featuring images and video, you'll learn how to promote your brand in a memorable and engaging manner.