A brand positioning strategy is a plan that defines your unique identity through specific, consistent messaging in everything from digital marketing to the services you offer. Your brand is not your name, website, or logo; your brand is the story of who you are that separates you from every other financial services provider.

Financial advisor branding is all about building an online presence that connects to the needs, emotions, and intellect of prospects. A successful brand positioning strategy will define your company in a way that distinguishes it from the thousands of other service providers and creates a powerful and stable competitive advantage.

Imagine what harnessing the power of financial advisor branding could do for your company. The story of your specific approach to financial services and client relationships builds trust, creates a position of authority, and helps increase your AUM.

How to Use Facebook to Introduce An Audience to Your Brand

Droves of financial advisors are flocking to social marketing to establish their brands, engage their clients and find new prospects for their business. With over 2 billion users visiting it every month, Facebook continues to be the premier social network. While many advisors prefer the…

features and benefits

Brand Positioning: Map Your Service Features to Client Benefits

Branding is too often thought of as simply the design that accompanies your business assets like websites and business cards. In reality, it is so much more than that. The core of your brand is defined by the way that your service offering fits into the lives of your clients. The way to establish…

twitter for financial advisors

5 Benefits of Twitter For Financial Advisors

When it comes to determining where to put the bulk of their social focus, financial advisors tend to vacillate between focusing on Facebook with its vast number of users or LinkedIn with its professional veneer. Even though they are incredibly important platforms, they are not the only game in…

Susan Danzig

The Value of Creating an Impactful Slogan

Note From FMG Suite: We have been working with Susan Danzig for many years now. Her insights into the world of branding and marketing for financial advisors have been incredibly valuable, both to our company and to our clients. We are happy to announce her new weekly column Susan's Branding Corner,…

susan danzig

Are You Highly Visible in Your Marketplace?

Note From FMG Suite: We have been working with Susan Danzig for many years now. Her insights into the world of branding and marketing for financial advisors have been incredibly valuable, both to our company and to our clients. We are happy to announce her new weekly column Susan's Branding Corner,…

3 Tricks Financial Advisors Can Learn From Google AMP

What is Google AMP? Early last year Google released a new online publishing format called AMP as a competitor to Facebook's Instant Articles. It has brought about a huge change in site load times, especially on mobile devices, which has proven to have a major effect on user engagement. So why are…

Susan Danzig and FMG Suite

How Financial Advisors Can Use Strategic Planning for Branding Success

Note From FMG Suite: We have been working with Susan Danzig for many years now. Her insights into the world of branding and marketing for financial advisors have been incredibly valuable, both to our company and to our clients. We are happy to announce her new weekly column Susan's Branding Corner,…

Tyra Banks Can Teach Advisors to Find Their Brand Voice

Tyra Banks is an international supermodel, a reality tv star, and a successful business owner. Now she is trying her hand at a new profession: Professor of Branding. The famous diva is co-teaching a class called The Art of Branding at Stanford’s Graduate School of Business. Her goal is to convey to…

7 Marketing Ideas You Might Not Have Considered

Marketing is all about getting the right content, to the right person, at the right time. Part of any successful marketing plan is making sure you have a variety of techniques and avenues to help promote your business and stay ahead of the competition. While you may have your tried and true…

Is It Time to Rebrand Your Business? Take Our Quiz to Find Out!

Sometimes rebranding for financial advising practices is a no-brainer, and sometimes it may not seem so obvious. But as your business's identity, it is crucial to make sure your brand is in tip-top shape. So when should you as a financial advisor rebrand your firm? We’ve prepared a four question…

How to Create a Winning Financial Advisor Branding Strategy

Think about some of the most well-known brands in the world. Every successful brand creates a connection with a specific audience by delivering a promise in a genuine way. Your prospects and clients want a promise of consistent expert advice that they can count on in any economic climate. They want a promise that says, "Here's who we are, what we do, and how we are here to serve you."

When your brand gives your audience what they want and need from a position of authority, then your audience will gladly respond with their loyalty and their business.

When your brand position is clear and inspiring, that same audience becomes brand ambassadors by spreading the word because they want to be a part of your story.

FMG Suite helps you create your unique, inspiring brand so you can pull away from the pack. Our comprehensive collection of branding articles will help you learn branding basics and more advanced techniques for creating content that resonates with your audience. When you build your brand using proven components and tell your story in a genuine way, you will be rewarded with long-term success.