A brand positioning strategy is a plan that defines your unique identity through specific, consistent messaging in everything from digital marketing to the services you offer. Your brand is not your name, website, or logo; your brand is the story of who you are that separates you from every other financial services provider.

Financial advisor branding is all about building an online presence that connects to the needs, emotions, and intellect of prospects. A successful brand positioning strategy will define your company in a way that distinguishes it from the thousands of other service providers and creates a powerful and stable competitive advantage.

Imagine what harnessing the power of financial advisor branding could do for your company. The story of your specific approach to financial services and client relationships builds trust, creates a position of authority, and helps increase your AUM.

Marketing Mistakes - Financial Advisors

What are Some Must-Haves For a Good Logo?

A logo is an essential component of your website, branding, and online presence. Within a single image, you represent who your firm is - whether you choose just to use your name as your logo or incorporate a design or tagline. This logo will travel with you for years, populating your social media…

3 Myths About Local Business Listings

We get it. The idea of business directories, such as White Pages, sounds antiquated. But online local business listings are an essential component of a financial advisor’s digital marketing strategies. Here are three common myths about local business listings and the truth about our new service,…

What are Local Business Listings?

Local business listings refer to online directories where a business' vital information is listed, including contact information, address, website address, and (possibly) photos. Think of it as a modern version of the Yellow Pages. Having your business listed in as many of these business listings…

5 Reasons Why Local Business Listings Matter for Financial Advisors

Like most marketers, we've been guilty of this critical marketing error: focusing on the big, obvious strategies. But while content, email, and social media marketing are crucial for success, there are more basic tactics that can be just as (if not more) effective, simpler to launch, and less…

Three Ways to Take Control of Your Online Reputation (Plus: Free Tools to Help!)

Just like your brick-and-mortar firm, who you are online matters. We all know the importance (and ongoing maintenance) of keeping our in-person reputations intact, but how does your online reputation measure up? 75% of consumers say that word-of-mouth referrals are a key influencer in their…

Let’s Get Visual: Must-Have Homepage Design Elements

In our book, The Art of Inbound Marketing, we touch on how important it is for financial advisors to use visuals on their website. Not only are they more appealing to the eye, but research shows that pages with videos keep people on your website longer. In fact, the average user spends 88% more…

Ask a Designer: How Can I Create the Best Looking Website Possible?

We don’t expect you to be a website guru or a design expert. You’re an expert in your industry and we’re in an expert in ours. It’s why you and thousands of other financial advisors and insurance agents rely on us to help with their marketing. One of the biggest and most overwhelming marketing…

How Do I Get Started Branding My Business?

In our last marketing tip video, we talked about what it means to brand your business and why it's so important. Your brand helps define your business' unique elements, make you more memorable, and help you target and attract your ideal client base. In our latest marketing tip video, we're tackling…

Marketing Mistakes - Financial Advisors

What Does it Mean to Brand My Business?

Branding. We've all heard the term in marketing articles, but what exactly does it mean? According to Business Dictionary, branding is "the process involved in creating a unique name and image for a product in the consumers' mind, mainly through marketing campaigns with a consistent theme. Branding…

Should My Firm Have a Tagline?

A company tagline has the power to summarize your entire business in a succinct phrase. But a bad one can sound trite and corny. In this marketing tip video, we share our thoughts on taglines and whether or not your firm needs one. We love to share what we've learned from the thousands of…

How to Create a Winning Financial Advisor Branding Strategy

Think about some of the most well-known brands in the world. Every successful brand creates a connection with a specific audience by delivering a promise in a genuine way. Your prospects and clients want a promise of consistent expert advice that they can count on in any economic climate. They want a promise that says, "Here's who we are, what we do, and how we are here to serve you."

When your brand gives your audience what they want and need from a position of authority, then your audience will gladly respond with their loyalty and their business.

When your brand position is clear and inspiring, that same audience becomes brand ambassadors by spreading the word because they want to be a part of your story.

FMG Suite helps you create your unique, inspiring brand so you can pull away from the pack. Our comprehensive collection of branding articles will help you learn branding basics and more advanced techniques for creating content that resonates with your audience. When you build your brand using proven components and tell your story in a genuine way, you will be rewarded with long-term success.